Kick off the new year with fresh insights
Kick off the new year with fresh insights
December 30, 2024 | Read Online
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Good morning and Happy New Year! Chase and Jimmy here.
Wow, we made it to 2025. As you all reflect on resolutions and recover from the late night, we know the back of your mind is focusing on getting your first email campaigns of the year right. In this issue, we're sharing 10 of our favorite eCommerce emails that drive revenue.
These are the types of emails successful brands rely on to engage customers and keep them coming back. From welcome emails to re-engagement campaigns, these strategies are designed to help you hit the ground running in the new year.
But first, a few knowledge drops for ya!
The post-holiday lull doesn’t have to be a quiet time. While others hit the brakes, it’s your chance to keep the momentum going and outpace the competition.
Omnisend has your go-to guide for turning post-holiday chaos into opportunity. Inside, you’ll learn:
Don’t let the post-holiday season slow you down—new year, new wins. Get the full break down here!
Watch the full episode here now!
And a major thank you to our friends at Omnisend and AppBrew for sponsoring the show! Now, without further adieu, let’s send it—Watch the episode on YouTube or listen in on Spotify or Apple.
“I wish I had fewer sales,” said no eCommerce brand ever.
Yet surprisingly, many stores are sleeping on their most powerful sales tool—their email list.
Here's the thing: your customers actually want to hear from you (when you do it right).
Below, we’ll show you 10 types of emails that successful brands use to keep their customers coming back.
A welcome email is the first message your new subscribers receive, and it sets the tone for your entire relationship. In fact,
It’s your chance to introduce your brand, set expectations for future emails and even offer some helpful tips for using the product they just bought.
But welcome emails are more than just friendly hellos.
They get the most opens and clicks out of all campaigns. They also generate up to 3x more revenue than regular marketing emails!
Here are some tips to maximize your welcome emails:
Wildwonder makes their first email feel like a friend introducing you to something cool. They show off their drinks and promise actually useful content (recipes and deals).
They also give you a nice 10% welcome discount to get started, and make it super clear where to find them—both online and in stores. It's friendly but doesn't try too hard.
Ever watch a shopper fill their cart, get to checkout, and... disappear?
Abandoned cart emails are your chance to bring them back. These targeted reminders generate serious revenue—on average, they recover 10% of abandoned sales.
Plus, you're reaching out to people who've already shown clear buying intent. If you tap into the right needs, you’re likely to convert them into customers.
Here’s how to make your abandoned cart emails work harder:
Liquid Death nails their signature edgy (but funny) brand voice with this abandoned cart email. Even their product recommendations are styled with attitude. It's playful and pushy in the best possible way.
Snark aside, we like how they’ve added all the right details—product images, recommendations, social links and a CTA that drives action.
Product launch emails let your subscribers be the first to know about what’s new—and buy.
Beyond driving immediate sales, these emails build excitement and can lock in revenue through pre-orders.
Here’s how to make the most of your product launch emails:
Beats has flipped the typical product launch formula in this email. Instead of leading with specs or features, they’re selling aesthetics first.
It's minimalism with purpose: they know their audience cares as much about how the speakers look in their space as how they sound.
Your best customers might be the ones who got away. A thoughtful, perfectly-timed email can rekindle that connection and turn them back into regular shoppers.
Most brands run re-engagement campaigns when subscribers haven't opened emails in 3-6 months or haven't purchased in 90+ days. The sweet spot is catching them before they completely forget your brand, but after giving them enough space to miss you.
Surreal makes re-engagement feel fresh. Instead of begging for attention, they lead with personality, create real FOMO (“these are moving fast”) and back it up with social proof.
Finally, the “Dive back in” and “Complete your order” CTAs are perfectly placed and crystal clear about the action they want you to take.
Most newsletter emails end up ignored or deleted. Why? Because they're packed with boring company updates nobody asked for.
The best newsletters deliver real value—industry insights, helpful tips or early access to new products. When done right, they can build trust and keep your brand top-of-mind between purchases.
Here's how to create newsletters worth opening:
Casper’s Snoozeletter builds authority through helpful content while subtly positioning Casper as a sleep expert, not just a mattress company.
The blog selection cleverly addresses common buyer concerns (e.g. mattress costs, sleeping positions) without feeling salesy. They're selling better sleep, not just beds.
Your loyalty program emails should make customers feel like VIPs.
Show them you care by celebrating milestones and offering perks like early access to new products or exclusive promotions.
Better yet, encourage them to buy again or spread the word by highlighting points and rewards, and showing them how exactly they can earn these sweet deals.
Done right, these emails can turn occasional buyers into brand advocates.
Here’s how to make the most of your loyalty emails.
This is how you make customer data delightful.
Instead of sharing boring stats, DAVIDsTEA’s email turns purchase history into charming illustrations and fun comparisons (tea weight = 3 chipmunks!)
It's personal, playful and makes customers feel special about their journey with the brand.
Want honest feedback? Make it worth their time.
Customer feedback emails help you improve your products and spot problems before they spread. Plus, they show customers you actually care about their experience.
Here’s how to create feedback emails that are hard to ignore:
Anthropologie’s email doesn’t beg for reviews. It opens a conversation. "We're listening!" paired with "have you seen improvement?" shows they're already acting on customer feedback, not just collecting it.
Even their offer is positioned differently. Instead of dangling the 20% off as bait, they wrap it up as a thoughtful thank you, which makes the whole interaction feel more genuine.
Promotional emails share information about discounts, special offers and sales with customers.
They’re great for driving immediate revenue and are often tied to specific occasions, like holidays (e.g Black Friday sale), birthdays or new collection drops.
But hey, almost every eCommerce brand sends promo emails. If you’re not doing it right, you’re just adding to inbox clutter.
Here are some tips for making your promo emails stand out:
Segment your customers. Match your offers to your subscribers’ purchase history, location or interests. Send only relevant promotions to make customers take you seriously.
Tap into FOMO. Create urgency through limited-time offers, or by highlighting fast-selling products or stock shortages.
We love how Lifesum flips the script on holiday indulgence. Instead of fighting Halloween treats, they lean into the fun with spooky puns and playful visuals.
They even make their 50% discount feel like a holiday treat.
When customers take action in your store, transactional emails automatically keep them in the loop. These triggered messages handle all the essential updates: order confirmations, shipping notices, password resets and account changes.
While they might not be the most exciting emails you'll send, they're important for building trust and keeping customers informed.
Here's how to get them right:
This is how you do simple but effective. Clean progress tracker up top, every detail exactly where you'd expect it and super clear next steps. No fluff, but still feels like Crocs.
The return barcode is a smart move. They know some folks might be thinking about returns, so they give them a reason to relax and trust the brand more.
Confirmation emails are your customer's proof of purchase. These post-purchase emails set expectations for delivery, provide order tracking and give customers peace of mind.
They’re also your chance to thank your customers for doing business with you. Here are some tips to ace your confirmation emails:
Haoma knows how to make an order confirmation email feel important. "YOU JUST PLANTED 1 TREE!" turns a simple purchase into an environmental win.
Their "Citizen of Earth" touch makes customers feel part of something bigger than shopping. Even those moody nature photos are strategically placed. They're not just pretty, they show the actual impact you're having by choosing Haoma.
These aren't just 10 types of emails—they're 10 opportunities to connect with customers and drive sales. The brands that get it right understand that email marketing works best when you treat your subscribers like real people, not just entries in a database.
Final tip? Don’t forget automation is your right hand person. Use it to perfect your email marketing strategy, save yourself the manual labor, and ensure you send the right email at the right time.
That’s a wrap for the first edition of the new year!
Thanks for spending some time with Chase and me! If you enjoyed this newsletter or found it helpful, spread the love—share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them subscribed so they’re in the loop for next week’s updates! 🚀
Remember: Do shit you love.
🤘 Jimmy Kim
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