Skip to content

The EEM newsletter

There's a reason 80k+ ecom marketers read our newsletter every day.

The daily email & SMS newsletter that turns your list into your most profitable channel. Real teardowns & tactics, plus our Retention Redefined download when you subscribe.

No spam, ever. We promise it will be worth the read.

Chase DimondJimmy Kim

Created by Chase Dimond & Jimmy Kim.

Retention Rebuilt for 2026

Read by marketers at

  • SKIMS
  • Barstool
  • OLIPOP
  • Ritual
  • TrueClassic
  • MANSCAPED
  • Feastables
  • Dermalogica
  • BruMate
  • Liquid I.V.
  • ALOHA
  • Magic Spoon
  • Peepers
  • Dollar Shave Club
  • Reformation
  • Portland Leather
Jimmy Kim and Chase Dimond, the operators who write the newsletter

Who writes it

Written by the operators behind $200M+ in retention.

We're Jimmy Kim and Chase Dimond, and we don't comment from the sidelines. Between us we've spent 24+ years in email and SMS: Jimmy founded his own ESP, Sendlane, and ran a DTC apparel brand; Chase has run multiple agencies and driven over $200M for clients. We build, test, and run email & SMS retention programs every day, then hand you the plays that are working right now. Signal, not generic business news. A near-daily edge for operators who want to ship.

$0MRevenue driven
0+Years in channel
0k+Subscribers

Why subscribe

Steal the plays that are working right now.

Welcome flow teardowns, winback and abandoned-cart sequences, SMS cadence and compliance, and real campaign breakdowns with the numbers behind them. Five-minute reads you can turn into shipped campaigns the same day.

  • Daily and tactical

    A near-daily drop you can actually use. One sharp idea, play, or teardown per send, written for operators who ship.

  • Real teardowns, not theory

    We pull apart the campaigns and flows real DTC brands are running, then show you exactly what to copy and what to skip.

  • 5-minute reads

    Dense, skimmable, and respectful of your inbox. In and out in five minutes with something worth testing this week.

  • Email AND SMS

    Retention lives across both channels, so we cover both: lifecycle email and SMS, segmentation, deliverability, and revenue.

What subscribers say

The one newsletter they never skip.

I open up every single one. OBSESSED with this newsletter.

Maya R.Lifecycle Marketing Lead, DTC apparel brand

It is the first thing I open every morning. The teardowns alone have paid for my whole stack.

Devin K.Head of Retention, Supplements

I rebuilt our welcome and winback flows off a single issue and we saw the lift in two weeks.

Priya S.Email Marketing Manager, Beauty

No fluff, no recycled LinkedIn takes. Just the stuff that actually moves revenue.

Marcus T.Growth Lead, Food & beverage

Finally a newsletter that takes SMS seriously instead of treating it as an afterthought.

Hannah L.CRM Manager, Home goods

Five minutes a day and I always walk away with one thing to test. Best ROI in my inbox.

Owen B.Founder, Bootstrapped DTC

I forward it to my whole team. It has become required reading for everyone who touches our Klaviyo.

Sofia M.Retention Strategist, Agency side

These two clearly run the channel themselves. You can feel the craft in every issue.

Eli W.Senior Email Marketer, Outdoor apparel

Stop guessing

Join 80k+ ecom marketers.

The essential, daily read on email & SMS retention. Real flow teardowns, winback and cart sequences, SMS plays, and campaign breakdowns with the numbers behind them.

No spam, ever. We promise it will be worth the read.