The Ultimate Resource Collection for Email and SMS Marketing for eCommerce Marketers

Over the last 15+ years, we’ve had a front-row seat to retention at scale. We’ve watched thousands of eCom brands send billions of emails and texts and generate over $200M in email and SMS revenue.
Yet teams keep guessing. The eCom Retention Vault exists to end that.
5 core resources designed to drive retention performance
50 campaigns that account for the majority of email-driven revenue
Proven email campaign ideas you can run all year
2–3 real email examples per campaign, plus subject lines and preview text you can swipe
Clear guidance on when to send each campaign and what it’s meant to drive
An AI prompt for every campaign so you can generate your own version fast

130+ pages of flows responsible for 30–50% of email revenue at most brands
Full signup journeys from 20+ high-performing eCommerce brands
The three form offers that actually convert, and when to use each
Popup, flyout, and mobile strategies that boost signups without hurting UX
Email-first, SMS-second frameworks brands use to grow lists and revenue

5 design rules pulled from 10,000+ high-performing campaigns
How to structure emails so the key message is clear immediately
How to use design to guide attention and clicks
How to design for mobile (and dark mode) from the start
How whitespace and CTA placement reduce friction

10 frameworks used by teams shipping thousands of campaigns per year
Proven copy frameworks for emails, SMS, landing pages and more
Plain-English explanations with real examples
AI prompts for each framework to help you write faster
A practical guide to clear, conversion-focused copy

350+ retention marketers you can collaborate with and pressure-test ideas against
Lifetime access to a private community of retention marketers
Ask questions, get feedback, and sanity-check ideas without guessing

Backed by 24+ years of experience & $200 million+ in email & SMS revenue
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I’ve spent the last 17+ years inside email and ecommerce retention.
Running it. Breaking it. Fixing it.
Scaling it.What I learned the hard way is simple: retention is the difference between brands that struggle and brands that compound.
After operating my own ecommerce brand and teaching 100,000+ marketers how to use email to drive real revenue, I saw the same pattern over and over.
Most teams don’t need more ideas. They need proven systems they can actually deploy.
That’s exactly why we built the eCom Retention Vault.
Inside the Vault, you’re getting the exact playbooks, campaign frameworks, and welcome flows that top ecommerce brands use to turn first-time buyers into repeat customers.
This is the stuff I wish I had when I was building and operating ecommerce brands.
If you want retention that drives real revenue and customer loyalty, the eCom Retention Vault is where you start.
- Jimmy
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Most people know me from the internet as the Email Marketing Nerd, but that’s just where the conversations happen.
The real work has been done inside ecommerce brands, agency accounts, and retention programs where revenue is the only metric that matters.
After building and running multiple email agencies, owning my own ecommerce brand, and helping drive over $200M through email and SMS, I kept seeing the same issue.
Teams were guessing. Copying tactics out of context. Rebuilding things that already existed somewhere else.
The eCom Retention Vault exists to eliminate that.
It’s a shortcut to the campaigns, frameworks, and retention systems that actually hold up under pressure.
This isn’t a class. It’s a working library.
If you want retention built from real execution, not recycled advice, this is it.
- Chase


Use proven retention playbooks, campaigns, and forms to deliver faster wins for clients and position yourself as a revenue partner, not just an email executor.


Standardize your retention approach with tested frameworks so you can launch programs faster, show clear impact, and retain clients with confidence.


Get a repeatable retention system you can rely on, with real examples to guide campaigns, flows, forms, and design decisions without guesswork.


Build retention into a predictable growth engine using the same campaigns, structures, and signup strategies high-performing brands already use.z
This is, without a doubt, the top retention marketing resource out there. These are the true GOATS in retention.”

Value packed and a MUST read for anyone in the eCom space looking to level up their retention game.”

It’s transformed the way I approach customer lifecycle marketing. Game-changing frameworks!”

“Finally, a resource that actually delivers on its promise.”

These frameworks completely changed how we think about retention at BREZ.”

Built for eCommerce brands, retention marketers, agencies, and freelancers who own revenue and want clear direction on what to send and when.
No. Every asset is tied to intent, timing, and outcomes, so you’re building a retention system, not copying random emails.
Immediately. Everything is plug-and-play, designed to be implemented the same day you get access.
No. It’s a one-time $27 purchase, instant download with lifetime access.