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The eCom Email Marketer blog
Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Latest posts
August 5, 2026
The DTC inbox stopped selling urgency and started building trust
(it's not budget cuts) What replaced it and what it means for you
August 3, 2026
This Beltology email has the hook. Now it needs the proof.
There’s a reason brands love leading with a best seller: it gives the product instant credibility.
July 31, 2026
Back-to-school emails are landing. Here's what brands are...
Back-to-school is is an easy season to ignore if you don't sell school supplies.
July 30, 2026
What your welcome discount has to do besides convert
During a Retention Roadshow session, we heard that 85% of first purchases happen the day someone opts in. By day one, that drops below 3%. And by day seven,...
July 29, 2026
SMS marketing mistakes brands are still making
(it's not budget cuts) What replaced it and what it means for you
July 27, 2026
How Ruggable turned back-to-school into a merchandising strategy
Back-to-school isn't just for backpacks and notebooks anymore. Brands across every category are finding ways to tap into the season, and Ruggable does it...
July 24, 2026
Sends we couldn’t stop thinking about last week
Last week, it was three very different sends doing the same thing well: making the product feel obvious.
July 23, 2026
Back in Stock isn’t the same hook it used to be (here's what is)
If that’s the whole message, you’re missing the better opportunity: giving shoppers a reason to want the product again.
July 22, 2026
Commerce Roundtable’s Retention Roadshow
(it's not budget cuts) What replaced it and what it means for you
July 20, 2026
This Act+Acre email has a smart idea buried in too much copy
You need enough information to build trust, but not so much that people check out halfway through. The brands that do it well don’t just explain more, they...
July 17, 2026
The Anatomy of a Sale: 6 Offer ideas you should steal
Everyone loves to say “just run a sale” like it’s the easiest thing in the world.
July 16, 2026
CAKES body: The hidden risk of mixing post-purchase and...
Nobody's paying closer attention to your brand than the person who just bought from it.