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The eCom Email Marketer blog
Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Latest posts
July 13, 2026
This Rothy’s Sale Email Had Everything...
We love a polished email as much as anyone, but sometimes the most interesting ones aren’t the great ones. They’re the almost good ones.
July 10, 2026
Why every retention team needs an AI...
Meet Outcraft: the missing channel recovering the 88% your flow misses.→ Hear it for yourself📞
July 9, 2026
Poppy & Peonies' Summer Box
Meet Outcraft: the missing channel recovering the 88% your flow misses.→ Hear it for yourself📞
July 8, 2026
Why brands are quietly deleting their...
(it's not budget cuts) What replaced it and what it means for you
July 6, 2026
Unreal's Peanut Butter Drops launch
We've seen our fair share of product launches (we're sure you have too).A lot of them try to tell you everything.The ingredients, origin story, sourcing,...
July 3, 2026
8 Email Ideas Worth Stealing for July
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
July 2, 2026
How Cocokind turned one discount into six...
You can only say "20% off sitewide" so many times before people stop paying attention.
July 1, 2026
We audited our June inbox. These 4 trends...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 29, 2026
How Brami sold pasta without selling pasta
Not every email needs need a countdown timer. Or a discount. Or a giant product shot above the fold.
June 26, 2026
The SMS Playbook
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
June 25, 2026
Dippin' Daisy's Club Ibiza launch
Movie trailers figured this out years ago: don't show everything at once.
June 24, 2026
The AI prompt framework that...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.