The newsletter
The eCom Email Marketer blog
Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Latest posts
July 24, 2026
Sends we couldn’t stop thinking about last week
Last week, it was three very different sends doing the same thing well: making the product feel obvious.
July 23, 2026
Back in Stock isn’t the same hook it used to be (here's what is)
If that’s the whole message, you’re missing the better opportunity: giving shoppers a reason to want the product again.
July 22, 2026
Commerce Roundtable’s Retention Roadshow
(it's not budget cuts) What replaced it and what it means for you
July 20, 2026
This Act+Acre email has a smart idea buried in too much copy
You need enough information to build trust, but not so much that people check out halfway through. The brands that do it well don’t just explain more, they...
July 17, 2026
The Anatomy of a Sale: 6 Offer ideas you should steal
Everyone loves to say “just run a sale” like it’s the easiest thing in the world.
July 16, 2026
CAKES body: The hidden risk of mixing post-purchase and...
Nobody's paying closer attention to your brand than the person who just bought from it.
July 15, 2026
The missing link between your AI and better email marketing
(it's not budget cuts) What replaced it and what it means for you
July 13, 2026
This Rothy’s Sale Email Had Everything...
We love a polished email as much as anyone, but sometimes the most interesting ones aren’t the great ones. They’re the almost good ones.
July 10, 2026
Why every retention team needs an AI...
Meet Outcraft: the missing channel recovering the 88% your flow misses.→ Hear it for yourself📞
July 9, 2026
Poppy & Peonies' Summer Box
Meet Outcraft: the missing channel recovering the 88% your flow misses.→ Hear it for yourself📞
July 8, 2026
Why brands are quietly deleting their...
(it's not budget cuts) What replaced it and what it means for you
July 6, 2026
Unreal's Peanut Butter Drops launch
We've seen our fair share of product launches (we're sure you have too).A lot of them try to tell you everything.The ingredients, origin story, sourcing,...