The newsletter
The eCom Email Marketer blog
Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Latest posts
October 21, 2026
Earn the second order before the first one lands
We're taking a look at four brands that use it properly, from a juice company to a vet who started a dog food brand and not one of them needs a discount to...
October 19, 2026
Your best email this quarter has no sale in it
Just three people walking down an Italian alley and one word in yellow. It is the best thing we have read in an inbox all year, and it ends in a buy button.
October 16, 2026
Everyone tests subject lines. Nobody tests this.
Somewhere in a doc you haven’t opened since August, there’s a Black Friday plan with eleven ideas in it and no data behind a single one.
October 14, 2026
Your fall calendar has 6 weeks left
Halloween is worthless on November 1st, a gift guide is worthless after the shipping cutoff, Black Friday is worthless if it lands late.
October 12, 2026
Does your abandoned cart email know who it's talking to?
Loud branding, a FEED ME button, a comparison chart that makes every other cereal look like dessert. It is a genuinely great email.
October 9, 2026
Your texts read like emails and people can tell
That’s the mistake we see most, and it’s the one that makes people opt out. The two channels are supposed to cover for each other, not repeat each other.
October 7, 2026
What to say when your boss asks how email did
Apple’s Mail Privacy Protection preloads your tracking pixel whether anyone reads the email or not, so a chunk of your "opens" are a machine, and the number...
October 5, 2026
Your best-written email might be your worst seller
Their Party Trick email reads like a manual for your night out, take a square, here’s minute 15, here’s hour one, and for a product most people have never...
October 2, 2026
This launch email barely mentions the product
Kind Patches sells a patch you stick on your arm, which is a hard thing to explain and a harder thing to buy, so they didn’t try. They spent the whole email...
September 30, 2026
Everyone's Q4 sale looks exactly like yours
Bonobos, Native, Ciele, Malbon, Cocokind, and Pela all looked at that playbook and said no thanks. Each one picked a different offer structure, and each one...
September 28, 2026
Please don't send another pumpkin email
Somebody at Purple still got handed “do something for Halloween” with no new product and no costume budget, same as you, and what they sent is genuinely good.
September 25, 2026
You have until October 8th to fix this
Right now your Q4 plan probably looks pretty good, the calendar’s clean and everybody agrees this is the year it runs on time.