Topic
SMS Marketing
Texting strategy, MMS, cadence, and SMS compliance.
SMS is the highest-intent channel most brands still treat like a megaphone. 160 characters, no subject line, zero patience for fluff. Done right, SMS marketing drives revenue email can't touch. Done wrong, it burns your list and your budget.
Here you'll find our SMS marketing strategy breakdowns, real text campaign examples from DTC brands, cadence and compliance guardrails, and the plays that make email and SMS work as one retention engine instead of two competing channels.
SMS Marketing posts
July 29, 2026
SMS marketing mistakes brands are still making
(it's not budget cuts) What replaced it and what it means for you
June 26, 2026
The SMS Playbook
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
June 19, 2026
The tiered cadence playbook
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
May 8, 2026
Amplify email and SMS marketing with AI
Breaking down how to integrate AI into your retention workflow without losing what makes your emails worth reading.
May 6, 2026
Your SMS strategy is probably missing these 8 plays
Trade one day for a year's worth of retention strategy. The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
March 20, 2026
How to use SMS to turn your best customers into brand champions
SMS has a 98% open rate and most messages get read within 3 minutes.
February 27, 2026
Why your SMS strategy isn't working (+ 8 steps to fix it)
We often see it treated like a shorter version of email – same messages, same timing, same approach.
February 6, 2026
What your email & SMS clicks actually mean (and why most...
Because not every click means interest. Not every click means intent. And not every click should be treated the same way.
January 7, 2026
Smart SMS Strategies to Drive Retention and ROI in 2026
SMS still works in 2026, but not for the same reasons it used to. Higher costs, lower tolerance, and smarter customers mean the brands winning with SMS are...
December 31, 2025
Conversational commerce
They want connection. They want clarity. They want brands that actuallytalkto them.
November 5, 2025
UGC in Action: 5 Ways to Enhance Your Email & SMS Campaigns
UGC isn’t just social proof... it’s your most powerful retention tool. The trick is knowing how to collect it consistently and weave it into the right...
October 29, 2025
Beyond the Inbox: 5 Alternative Retention Channels That...
They’re checking their phones, calendars, and mailboxes... moving through moments you could be part of (if you’re paying attention).
October 8, 2025
iOS 26 and the Future of SMS Marketing
The good news? SMS is still one of the highest-ROI channels for ecommerce... if you know how to adapt.
September 5, 2025
Scaling Your Email & SMS Team
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 4, 2025
Elemis’ Abandoned Cart SMS Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 3, 2025
⏰ When to Hit Send: Your Guide to Perfect Email & SMS Timing
You spend hours crafting the perfect subject line. You A/B test your copy. You optimize every image and button.
August 8, 2025
The Perfect Duo: How to Combine Email and SMS for More Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 30, 2025
Email & SMS Marketing Trends to Know in 2025
Every January, marketing blogs publish their "trends to watch" lists. By summer, most marketers haven't implemented a single one.
July 16, 2025
Text Smarter: 9 SMS Segments to Boost Purchases
Mass texting your entire SMS list is like shouting into a crowded room and hoping the right person hears you.
- eCom Email Marketer
June 27, 2025
Let’s Talk SMS: 6 Revenue-Driving Use Cases for eCommerce Brands
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 19, 2025
Glow Goals: How KraveBeauty Used Email & SMS to Power Their...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 11, 2025
Ready, Set, Text: 9 Steps to a Winning SMS Campaign
Email might be your revenue workhorse—but SMS? That’s your speed dial to instant action.
May 22, 2025
Wellness in Every Message: Gaia Herbs’ Email & SMS Strategy
Plus, an AI prompt you’ll want to steal and tips to scale smarter
- eCom Email Marketer
May 14, 2025
Conversational SMS: How to Sell More by Actually Talking to...
But SMS is different – it’spersonal. It’s where people plan lunch, share memes, and text their friends about weekend plans.
May 2, 2025
Timing Matters: When (& How Often) to Email Your List
Plus, an SMS playbook you can swipe and how to stay in control with Apple's AI
April 25, 2025
How to Use First-Party Data to Create Better Email & SMS...
No creepy tracking. Just better data, smarter campaigns, and cherry cola news.
April 23, 2025
List Hygiene In Email & SMS: What eCommerce Brands Need to Know
You can have the most beautifully designed email. The most perfectly timed SMS. But if your list is full of ghosts, you’re just lighting money on fire.
April 16, 2025
Ways to Use AI in Email & SMS Marketing
Plus, this week's latest stories from Shopify, the TikTok ban and more.
April 9, 2025
SMS Marketing for VIPs
Plus, Amazon’s AI personal shopper and Kevin O’Leary’s Shark Tank-worthy advice on ad spend
March 20, 2025
Caraway’s Abandoned Cart Email Game
Caraway's email and SMS game starts strong but is it enough to close the deal? Let's find out.
March 5, 2025
How Omnichannel eCommerce Drives Customer Loyalty and...
Stop for a second and think about how we shop these days.
February 7, 2025
Clever SMS Marketing Strategies to Drive Retention and ROI
A few smart tweaks can make your SMS strategy way more efficient (and profitable)
January 29, 2025
The Smart Marketers Guide to SMS Marketing
This week, we’re diving into the magic of pairing SMS with email to create unstoppable retention campaigns. From 98% open rates (yep, you read that right)...
January 24, 2025
Best Practices to Implement Attribution for Email and SMS in...
Ever wonder if that sales bump came from your latest TikTok, a killer email, or maybe an SMS reminder? That’s where attribution comes in—it’s like a...
January 8, 2025
How to Use Contextual Data to Improve Your Email and SMS...
Contextual data is like the secret sauce that helps you understand exactly what your audience is interested in. It's all about knowing what they click,...