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Let’s Talk SMS: 6 Revenue-Driving Use Cases for eCommerce Brands

Jimmy KimJune 27, 20251 min read

If your SMS strategy starts and ends with promo blasts, you’re leaving money (and loyalty) on the table.

Text isn’t just for discounts. It’s a high-intent, high-conversion channel when used right. This morning's guide shows you how to do it better…

From cart recovery and product drops to feedback requests and VIP perks, smart brands are using text to build trust, drive sales, and keep the relationship going long after checkout.

We're going to break down 6+ high-impact ways to use SMS throughout the customer journey. Plus, pro tips and timing suggestions for each.

Let’s send it.👇

🤔Why most sales emails flop (and how to fix it)

95% of buying decisions happen before your product features even matter.

In this recent Omnisend webinar, Senior Content Manager Milda breaks down why so many sales emails miss the mark. Plus, she shares how to write emails that work on a psychological, emotional, and behavioral level.

You'll learn:

  • The psychological triggers that drive buying decisions

  • A step-by-step structure for writing persuasive sales emails

  • How to handle common buyer objections directly in your copy

  • Specific phrases you can steal for better openings, CTAs, and conversions

Jimmy Kim

Co-founder of eCom Email Marketer and founder of Sendlane

Jimmy Kim has spent 15+ years in email and SMS marketing: operating a DTC brand, teaching 100,000+ marketers, and founding the email + SMS platform Sendlane. He co-writes the eCom Email Marketer newsletter with Chase Dimond.

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