Topic
Copywriting
Subject lines, hooks, CTAs, and email storytelling.
Nobody buys because your email was long. Email copywriting is subject lines that earn the open, hooks that survive the preview pane, and CTAs people actually tap, all in your brand's voice.
This is the copywriting archive: subject line breakdowns, before-and-after rewrites, storytelling frameworks, and teardowns of email copy from real brands that turn 'meh' sends into revenue.
Copywriting posts
June 29, 2026
How Brami sold pasta without selling pasta
Not every email needs need a countdown timer. Or a discount. Or a giant product shot above the fold.
June 25, 2026
Dippin' Daisy's Club Ibiza launch
Movie trailers figured this out years ago: don't show everything at once.
June 24, 2026
The AI prompt framework that...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 17, 2026
7 Product Launch Emails That...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 15, 2026
Tag Coffee's product launch
The exact campaigns and flows behind $200M+ in email and SMS revenue.→ Access the vault
June 11, 2026
Brooklinen Bundle Madness Sale
Bundle sales are like dating apps: the offer is everything.
June 8, 2026
Stop explaining your product. Do...
The Retention Roadshow is happening this week & there’s still time to grab tickets! Miami, LA, and Austin »[Grab your spot - 20% off with ROADSHOW20]
June 4, 2026
Why values-driven launches keep...
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 29, 2026
Open this before you write another...
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
May 7, 2026
Mission-driven skincare that leads with story, not just science
Today, we break down EADEM Welcome flow and how story and mission are important
May 4, 2026
Cymbiotika's "Your skin needs more than SPF this summer" email
Trade one day for a year's worth of retention strategy. The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
May 1, 2026
Psychological Principles That Actually Drive Retention (And...
Retention marketing isn't about send schedules, segmentation rules, or picking the right ESP.
April 20, 2026
Malbon Golf's "Hand of the Artist
The Masters isn't just a good time for a pimento cheese sandwich and an azalea – for Malbon Golf, it was prime time to launch a stunning collection rooted...
April 13, 2026
Kind Patches' Super Green launch
Is green juice really worth the blender cleanup, the chalky taste, and the fridge space? Kind Patches doesn't think so.
April 9, 2026
Native Spring Clean Sale
When you're running a sale, there are endless ways to structure the offer – flat discount, free gift with purchase, free shipping threshold, BOGO,...
April 8, 2026
How to write better AI prompts for email (Without sounding...
AI can generate email copy in seconds, but let's be honest, most of what it produces is generic, forgettable, and sounds nothing like your brand.
March 27, 2026
Why your upsell emails aren't working (And how to fix them)
Upsell emails should be one of your strongest revenue drivers. You're selling to people who already trust you, know your products, and have given you their...
March 26, 2026
DIME Spring sale series
DIME built a solid spring sale campaign around seasonal transition messaging – "lighter layers, brighter skin" positioning that gave people a reason to...
March 25, 2026
How to use AI without sounding like every other brand
AI tools are useful for brainstorming subject lines, drafting campaign copy, and speeding up your workflow.
March 13, 2026
How to turn customer reviews into your highest-performing...
You spent all that effort collecting customer reviews, and now they're just... sitting there.
March 12, 2026
Waverles welcome flow
Waverles leads with values, community, and a founder story about building a business through multiple life stages.
March 6, 2026
How to actually get customer reviews (and use them to drive...
We see this all the time: brands with great products and zero reviews on their site.
March 4, 2026
AI Email Marketing: What Actually Works (and What's Just Hype)
Every email platform is rolling out AI features right now, and the pitch is always the same: "Let AI write your subject lines, personalize your content, and...
March 2, 2026
Death Wish Coffee's St. Patrick's Day email
St. Patrick's Day emails usually fall into one of two camps: generic green graphics with "20% off" slapped on top, or Irish-themed puns that make you cringe.
February 23, 2026
Beard Club’s Welcome Offer Email
They skip the warm introduction and go straight for the offer: 35% off, a free mystery item, and everything you need to fix your beard routine right now.
February 19, 2026
BYLT’s Upgrade Narrative
Their entire email strategy is built around one core idea: convince people that "basics" don't have to be basic. That spending more gets you something...
February 16, 2026
Ghia's comparison email: Smart positioning disguised as education
Sometimes the smartest move is to just answer the question your customer is already asking: "Is this actually better than what I'm using now?"
February 9, 2026
Manscaped’s early access Valentine’s email
Sometimes the smartest play is to show up at the right moment, make the offer crystal clear, and let the shopper do what they came to do.
January 30, 2026
The 8 things high-performing email campaigns get right (and...
When email campaigns fail, it’s usually not because of design or tools. It’s because they don’t give people a clear reason to care.
January 29, 2026
Breaking down Gaia Herbs’ New Year Wellness Ritual series
Gaia Herbs kicked off the new year with a simple idea: don’t sell a resolution, sell a routine.
January 28, 2026
Designing emails that guide attention and drive action
A lot of email “design” advice is really just about making things look nice. But that isn’t what usually breaks performance.
January 23, 2026
CTAs that actually get clicked (and why most don’t)
A lot of CTA advice focuses on button color or clever wording. That stuff matters, but it’s rarely the reason people don’t click. More often, the issue is...
January 19, 2026
Sierra Madre’s community spotlight email: Social proof that sells
Most apparel emails try to sell you a product. Sierra Madre lets their customers do it for them.
January 12, 2026
Touchland’s Power Essence Email
Touchland's Power Essence launch email caught our attention. Not because it's flashy, but because it's not trying too hard.
January 8, 2026
Clarity Beats Cleverness in DripDrop’s Zero Sugar Plus Launch
DripDrop went the opposite direction. One product. One promise. Repeated until it stuck.
January 5, 2026
K18’s Damage Shield Email
Most customers don’t stop buying because they don’t like the product. They stop because they’re not sure they’re using it right.
December 31, 2025
Conversational commerce
They want connection. They want clarity. They want brands that actuallytalkto them.
December 22, 2025
DRMTLGY’s Layering 101 Email
DRMTLGY showed us yes. Their layering guide is the kind of education that builds trust and still drives sales.
December 19, 2025
Mastering email marketing
The brands that win in 2026 aren’t the ones sending the most emails. They’re the ones sending the emails people actuallywantto open. This morning, we’re...
December 17, 2025
Mastering the 80:20 Rule in Email Marketing
If you focus on the high-impact levers instead of spreading yourself thin, your email program gets stronger, easier to manage, and more profitable.
December 1, 2025
Fly By Jing’s Farewell to Black Vinegar
Fly By Jing’s farewell email for Black Vinegar is a sharp, urgency-first send that gets straight to the point. Clear reason, clear deadline, clear value. We...
November 20, 2025
Breaking Down Blenders’ Early Black Friday Sale
Black Friday is in full swing and the brands winning right now all have one thing in common: clarity.
November 17, 2025
Act+Acre’s Product Email: A Masterclass in Simplicity
Their recent promotional product email proves that strong design and simple storytelling can sell a hero product better than any flashy gimmick. With a...
November 6, 2025
Rylee + Cru Product Drop Series
We wanna let you in on a secret (partly because we suck at keeping secrets) but mostly because what we've been quietly working on will change the way you do...
November 5, 2025
UGC in Action: 5 Ways to Enhance Your Email & SMS Campaigns
UGC isn’t just social proof... it’s your most powerful retention tool. The trick is knowing how to collect it consistently and weave it into the right...
November 3, 2025
BEHAVE’s Product Comparison Email
Their product comparison email is equal parts bold design, clear storytelling, and unapologetic confidence. With sharp visuals and a data-backed chart, they...
October 31, 2025
Words That Sell: Five eCommerce Copywriting Styles That Drive...
The good news? The right words can bring your emails (and your sales) back to life.
October 30, 2025
Magic Spoon’s Fall Flavor Launch
Magic Spoon didn’t just bring back fall flavors. They built a full campaign around them.
October 23, 2025
Experiment’s Black Friday Campaign
Their 2024 Black Friday campaign turned 12 emails into a full-funnel strategy built on timing, storytelling, and community. Every send had a role: tease,...
October 22, 2025
Subject Line Tips to Make Your Emails Impossible to Ignore
You can design the perfect email, write killer copy, and offer the best deal of the season...
October 20, 2025
Verb’s Product Drop Email: Churro Latte’s Big Return
Verb’s email announcing the return of its cult-favoriteChurro Latteflavor proves it. With FOMO-fueled copy, social proof front and center, and a CTA right...
October 2, 2025
Blume’s Welcome Flow: A Breakdown of Acne Solutions, Social...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 25, 2025
Sugar Paper’s Welcome Flow: Turning Stationery Into Storytelling
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 24, 2025
BFCM Emails That Got the Click (and the Sale)
That’s why we pulled together 12 BFCM emails worth studying. Some leaned on urgency. Some doubled down on brand personality. Others kept it clean, clear,...
September 17, 2025
Your Fall Email Marketing Playbook (Ideas, Examples & Tips)
From back-to-school to Black Friday, shoppers are in planning mode, which means your emails need to match the moment. Cozy visuals, seasonal subject lines,...
September 15, 2025
Wool & Oak’s Product Email: Ready for Takeoff (and Clicks)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 11, 2025
Rothy’s REVelvet Launch
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 10, 2025
Print to Profit: 6 Direct Mail Tactics to Boost Sales and...
Your customers are drowning in digital noise, which means your best campaigns can get buried before they even have a chance.
September 8, 2025
Saie’s Welcome Email: The Art of Saying Hello (and Getting Sales)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 1, 2025
Stuffed’s Product Discovery Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 27, 2025
High-Ticket, High Stakes
Selling a $30 product online? Pretty straightforward. Show the benefits, add some urgency, hit send.
August 21, 2025
Bad Birdie’s “Breakfast Balls” Newsletter
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 6, 2025
Back-to-School Emails That Deserve an A+
Back-to-school season hits different than other retail moments. People aren't just shopping – they're resetting. New routines, fresh habits, that "this year...
August 1, 2025
Email Copywriting 101
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 28, 2025
SAYSO’s Product Discovery Email: Steeped in Style, Needs a Push
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
July 25, 2025
Sneak Peek Emails That Build Buzz (And What You Can Learn...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
- eCom Email Marketer
July 18, 2025
Product Launch Emails That Actually Work (+ Tips)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 14, 2025
Pearly’s Matcha Sale Email: A Latte Good Things Inside
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
July 11, 2025
Hooked From the Start
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 2, 2025
Summer Email Campaigns That Turned the Slow Season Into a Win
Sales slow down. Inboxes get quiet. And a lot of brands take their foot off the gas.
June 30, 2025
ASYSTEM’s Welcome Email: Big Relief Energy, Hides the Science
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 18, 2025
From Inbox to Action: How to Write Email Content That Converts
In this morning's guide, we break down 5 types of ecommerce email content (with real-world brand examples), a simple 5-step strategy for planning what and...
June 6, 2025
Awesome Father’s Day Email Examples to Learn From
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 5, 2025
Tarte’s Custom Kit Sale
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 26, 2025
Wuffes’ Educational Email: Creating a Big Bark in The Inbox
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 19, 2025
American Dream Nut Butter’s Product Launch Email
This week, we’re breaking down a bold, brand-forward email from American Dream Nut Butter.
May 16, 2025
Coupon Email Examples That Actually Make People Click (+ Tips)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
- eCom Email Marketer
May 14, 2025
Conversational SMS: How to Sell More by Actually Talking to...
But SMS is different – it’spersonal. It’s where people plan lunch, share memes, and text their friends about weekend plans.
May 7, 2025
Lead Nurturing Emails + Tips to Boost Sales
This week, we’re breaking down 10 lead nurturing emails that turn “not now” into “I’m in” — complete with examples from brands like TUSHY, Ooni, and Nike....
May 5, 2025
Hero Cosmetics’ Product Launch Email
This week, we're breaking down Hero Cosmetics' launch email for their retinol patch—what they nailed, where they left conversions on the table, and what you...
April 28, 2025
Trade Coffee’s Mother’s Day Email: A Cozy Vibe with Room to Grow
Mother’s Day campaigns are everywhere—but not all of them strike the right tone. Some push too hard, others miss the moment entirely. Trade Coffee brewed up...
April 21, 2025
Finn’s Earth Day Email: Good Vibes That Could Sell Harder
Plus, this week’s latest hiring opportunities and tech updates you need to know.
April 14, 2025
EBOOST’s Promotional Email: Punchy, Polished, and Almost There
Plus, this week’s latest hiring opportunities and tech updates you need to know.
April 4, 2025
Use these 10 tactics to reduce your email bounce rate
Plus, a copywriting cheat sheet you'll want to steal
- eCom Email Marketer
March 31, 2025
GOODLES’ Discount Email – Fun, Bold, But Could It Be Better?
Plus, the latest industry intel and hiring opps for retention marketers
March 26, 2025
AI Won’t Fix Your Emails—But Better Prompts Will
Our 7 tips for optimizing your email copywriting with AI
March 24, 2025
Monday Breakdown: Is ARMRA's melatonin-focused email...
It’s got science, it’s got myth-busting, and it definitely looks dreamy. But does this infographic get readers excited enough to buy?
March 21, 2025
Components of Winning Email Marketing Campaigns
Why do some emails get opened instantly while others never see the light of day?
March 10, 2025
Monday Teardown: Art of Tea’s CommuniTea Welcome Email
Art of Tea’s email does a beautiful job blending storytelling, product education, and a warm discount offer—but does it do enough to convert? Let’s dig in.
March 3, 2025
Monday Teardown: Olly’s Sleep Supplement Education Email
This week, we’re tearing into Olly’s educational email—with bold copy and clean branding the only thing that will make you fall asleep is their sleep...
February 21, 2025
How to Personalize at Scale Without Losing the Human Touch
Email inboxes are overflowing, attention spans are shrinking, and standing out in the digital noise feels tougher than ever. So, what's the secret to...
- eCom Email Marketer
February 13, 2025
The Science of a Perfect CTA
You spend all this time crafting the perfect email or SMS—great copy, a killer offer—only for it to fall flat. What’s going wrong?
February 5, 2025
Re-Engagement Email Strategies to Win Back Customers (+...
Re-engagement campaigns are your second chance to remind customers why they loved you in the first place. Whether it’s a well-timed discount, a playful “We...
January 10, 2025
Unlock Revenue Opportunities with Upsell Emails
The holidays may be over, but the opportunities are just beginning. A new year brings fresh momentum—a chance to reflect on last year’s wins, adjust your...