Topic

Teardowns

Real brand email and campaign breakdowns.

The fastest way to level up your program is seeing how other brands run theirs. Our email teardowns pull apart real campaigns from real DTC brands: the design, the copy, the strategy, and the misses.

Every campaign breakdown from the newsletter lives here, from household DTC names to scrappy bootstrapped brands. Steal what works, skip what doesn't, and see the reasoning behind every call.