Topic
Teardowns
Real brand email and campaign breakdowns.
Teardowns posts
July 13, 2026
This Rothy’s Sale Email Had Everything...
We love a polished email as much as anyone, but sometimes the most interesting ones aren’t the great ones. They’re the almost good ones.
July 10, 2026
Why every retention team needs an AI...
Meet Outcraft: the missing channel recovering the 88% your flow misses.→ Hear it for yourself📞
July 9, 2026
Poppy & Peonies' Summer Box
Meet Outcraft: the missing channel recovering the 88% your flow misses.→ Hear it for yourself📞
July 8, 2026
Why brands are quietly deleting their...
(it's not budget cuts) What replaced it and what it means for you
July 6, 2026
Unreal's Peanut Butter Drops launch
We've seen our fair share of product launches (we're sure you have too).A lot of them try to tell you everything.The ingredients, origin story, sourcing,...
July 3, 2026
8 Email Ideas Worth Stealing for July
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
July 2, 2026
How Cocokind turned one discount into six...
You can only say "20% off sitewide" so many times before people stop paying attention.
July 1, 2026
We audited our June inbox. These 4 trends...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 29, 2026
How Brami sold pasta without selling pasta
Not every email needs need a countdown timer. Or a discount. Or a giant product shot above the fold.
June 25, 2026
Dippin' Daisy's Club Ibiza launch
Movie trailers figured this out years ago: don't show everything at once.
June 22, 2026
Klean Kanteen Rides the World Cup...
Whenever a big event rolls around, every brand suddenly wants in on the conversation.
June 18, 2026
SABO Post-Purchase Flow
Need a campaign idea by noon? Start with 50 proven campaigns, 75+ winning emails, and 130+ opt-ins instead of a blank page.→ Access the vault
June 15, 2026
Tag Coffee's product launch
The exact campaigns and flows behind $200M+ in email and SMS revenue.→ Access the vault
June 11, 2026
Brooklinen Bundle Madness Sale
Bundle sales are like dating apps: the offer is everything.
June 4, 2026
Why values-driven launches keep...
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
June 1, 2026
Ashley & Co's Father's Day gift guide
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 11, 2026
Good Molecules' duo send
Lone retention marketer no more. Meet Chase, Jimmy, & 75+ operators at the Retention Roadshow this June.[Get tickets - 20% off with ROADSHOW20]
May 7, 2026
Mission-driven skincare that leads with story, not just science
Today, we break down EADEM Welcome flow and how story and mission are important
May 4, 2026
Cymbiotika's "Your skin needs more than SPF this summer" email
Trade one day for a year's worth of retention strategy. The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
April 30, 2026
Brightland x Hill House
Want to talk shop with Chase and Jimmy IRL? The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
April 27, 2026
Bombas's "New Gifts, Fresh for Mother's Day" email
Gift guide emails usually fail because they dump 20 products into a grid and hope people figure out what to buy.
April 23, 2026
Gorjana Post-Purchase Flow
Brick-and-mortar and DTC usually operate like separate businesses – different teams, different systems, different customer experiences.
April 20, 2026
Malbon Golf's "Hand of the Artist
The Masters isn't just a good time for a pimento cheese sandwich and an azalea – for Malbon Golf, it was prime time to launch a stunning collection rooted...
April 16, 2026
Olive & Piper Thank You Sale
Loyalty programs are built on making members feel special – early access, exclusive perks, personalized experiences.
April 13, 2026
Kind Patches' Super Green launch
Is green juice really worth the blender cleanup, the chalky taste, and the fridge space? Kind Patches doesn't think so.
April 9, 2026
Native Spring Clean Sale
When you're running a sale, there are endless ways to structure the offer – flat discount, free gift with purchase, free shipping threshold, BOGO,...
April 6, 2026
Muddy Bites' Easter email
By now your inboxes are probably flooded with "spring refresh" or "spring cleaning" emails trying to tie every product to seasonal renewal.
April 2, 2026
Blenders 14th birthday sale
Blenders turned 14 and threw a sale that matched their brand personality: loud, colorful, high-energy, and built around celebration instead of just discounts.
March 30, 2026
Pura Vida's spring stack email
Spring has sprung in the inbox and Pura Vida's "spring stack" email shows exactly how to tie seasonal transitions to product styling.
March 26, 2026
DIME Spring sale series
DIME built a solid spring sale campaign around seasonal transition messaging – "lighter layers, brighter skin" positioning that gave people a reason to...
March 23, 2026
Hero Cosmetics' International Women's Day email
Over the last 6 months, we've compiled the ultimate resource collection for ecommerce email and SMS marketers… and it's now LIVE for you to download.
March 16, 2026
Milk Bar's March email
March is stacked: International Women's Day, St. Patrick's Day, Pi Day, Easter, all within a few weeks.
March 9, 2026
Plain Jane's St. Patrick's Day email
"Holiday emails" are usually just product grids with a seasonal graphic slapped on top.
March 5, 2026
Laird Superfood Welcome Flow
There's no shortage of coffee brands out there - most focus on selling flavor and convenience.
March 2, 2026
Death Wish Coffee's St. Patrick's Day email
St. Patrick's Day emails usually fall into one of two camps: generic green graphics with "20% off" slapped on top, or Irish-themed puns that make you cringe.
February 26, 2026
Bums & Roses’ Drop-Driven Retention
Daily emails can either keep your brand top of mind or train people to ignore you.
February 23, 2026
Beard Club’s Welcome Offer Email
They skip the warm introduction and go straight for the offer: 35% off, a free mystery item, and everything you need to fix your beard routine right now.
February 19, 2026
BYLT’s Upgrade Narrative
Their entire email strategy is built around one core idea: convince people that "basics" don't have to be basic. That spending more gets you something...
February 16, 2026
Ghia's comparison email: Smart positioning disguised as education
Sometimes the smartest move is to just answer the question your customer is already asking: "Is this actually better than what I'm using now?"
February 12, 2026
Oak and Luna’s post-purchase flow
A good post-purchase flow doesn't just confirm orders and track packages. It reduces anxiety, builds trust, and quietly sets up repeat purchases – all...
February 9, 2026
Manscaped’s early access Valentine’s email
Sometimes the smartest play is to show up at the right moment, make the offer crystal clear, and let the shopper do what they came to do.
February 5, 2026
From quiz to checkout: How Prose builds confidence before the buy
Personalization gets thrown around a lot. Most of the time, it means a first name in the subject line and a product quiz that spits out the same...
February 2, 2026
Honeydew’s Valentine’s Day Email
Valentine’s Day is the first major retail moment of the year where brands get to test their seasonal muscle.
January 29, 2026
Breaking down Gaia Herbs’ New Year Wellness Ritual series
Gaia Herbs kicked off the new year with a simple idea: don’t sell a resolution, sell a routine.
January 26, 2026
Olive & June’s layered mani email
This is your friendly reminder that seasonal campaigns don't need to rely on discounts to work.
January 22, 2026
Breaking down Rare Beauty’s Feel Seen Body Collection launch
Rare Beauty just launched their Feel Seen Body Collection with an email flow that did exactly what it needed to do: introduce a new category without...
January 19, 2026
Sierra Madre’s community spotlight email: Social proof that sells
Most apparel emails try to sell you a product. Sierra Madre lets their customers do it for them.
January 15, 2026
Huha’s Rose Print Launch: A Soft Drop With Strong Retention Bones
Huha launched their Rose Collection with calm and intention. No manufactured urgency. No discount crutch. Just good pacing, strong visuals, and letting...
January 12, 2026
Touchland’s Power Essence Email
Touchland's Power Essence launch email caught our attention. Not because it's flashy, but because it's not trying too hard.
January 8, 2026
Clarity Beats Cleverness in DripDrop’s Zero Sugar Plus Launch
DripDrop went the opposite direction. One product. One promise. Repeated until it stuck.
January 5, 2026
K18’s Damage Shield Email
Most customers don’t stop buying because they don’t like the product. They stop because they’re not sure they’re using it right.
December 29, 2025
Humantra’s Flavor Finder Email
Not every browse abandonment email needs a discount to do its job. Humantra takes a smarter approach by helping shoppers figure outwhatto buy instead of...
December 22, 2025
DRMTLGY’s Layering 101 Email
DRMTLGY showed us yes. Their layering guide is the kind of education that builds trust and still drives sales.
December 18, 2025
Inside Alice Mushrooms’ Black Friday, Cyber Monday, and...
Alice Mushrooms approached BFCM with a polished aesthetic, strong offers, and a mission-driven close to the sequence. Their visuals were consistent, their...
December 15, 2025
Beekeeper’s Naturals Black Friday Email
Some emails try to do too much on Black Friday. This one keeps it simple. Beekeeper’s Naturals leads with a bold offer, clear benefits, and product proof...
December 11, 2025
Kitsch’s holiday-ready abandoned cart flow
Kitsch didn’t just adjust their cart recovery emails for Q4. They rebuilt the entire journey to feel festive, friendly, and personal. From holiday-themed...
December 8, 2025
Wild’s welcome email: Strong start with room to breathe
There’s a lot working well here, and a few small tweaks could make it even stronger. Let's break it all down.
December 4, 2025
Breaking Down Tropicfeel’s Adventure Driven Black Friday Funnel
Be honest… are youreallyan email marketer if your inbox doesn’t have 15,883 unread emails?
December 1, 2025
Fly By Jing’s Farewell to Black Vinegar
Fly By Jing’s farewell email for Black Vinegar is a sharp, urgency-first send that gets straight to the point. Clear reason, clear deadline, clear value. We...
November 24, 2025
Blume’s Early Black Friday Email: Bold Design, Clear Value
Blume went loud for Black Friday, and it works. A giant 51% off headline, bold color, and a transformation photo that does all the talking. But a few mixed...
November 20, 2025
Breaking Down Blenders’ Early Black Friday Sale
Black Friday is in full swing and the brands winning right now all have one thing in common: clarity.
November 17, 2025
Act+Acre’s Product Email: A Masterclass in Simplicity
Their recent promotional product email proves that strong design and simple storytelling can sell a hero product better than any flashy gimmick. With a...
November 13, 2025
Cozy Earth’s Baja Launch
Cozy Earth’s new Baja Collection didn’t shout for attention, it whispered luxury.
November 10, 2025
Cosy House’s Cyber Monday Email: Comfort Meets Clutter
Cosy House’s Cyber Monday email checks all the holiday boxes... big discounts, cozy visuals, and clear CTAs.
November 6, 2025
Rylee + Cru Product Drop Series
We wanna let you in on a secret (partly because we suck at keeping secrets) but mostly because what we've been quietly working on will change the way you do...
November 3, 2025
BEHAVE’s Product Comparison Email
Their product comparison email is equal parts bold design, clear storytelling, and unapologetic confidence. With sharp visuals and a data-backed chart, they...
October 30, 2025
Magic Spoon’s Fall Flavor Launch
Magic Spoon didn’t just bring back fall flavors. They built a full campaign around them.
October 27, 2025
Blueland’s Black Friday Email: Sustainability Meets Savings
Blueland’s “Green is the New Black” campaign proves you can run a high-performing sale without compromising your values. With clean design, real customer...
October 23, 2025
Experiment’s Black Friday Campaign
Their 2024 Black Friday campaign turned 12 emails into a full-funnel strategy built on timing, storytelling, and community. Every send had a role: tease,...
October 20, 2025
Verb’s Product Drop Email: Churro Latte’s Big Return
Verb’s email announcing the return of its cult-favoriteChurro Latteflavor proves it. With FOMO-fueled copy, social proof front and center, and a CTA right...
October 16, 2025
Olive & Piper Post-Purchase Flow: Jewelry With a Personal Touch
Some brands think the job is done after checkout. Olive & Piper shows that’s when the real work starts.
October 13, 2025
HIRO’s Seasonal Email: A Routine Reset with Benefits
HIRO’s routine reset email uses back-to-school energy as a cue to reset routines, pairing a clean design with clear product benefits and a 20% off...
October 9, 2025
Seed's Post-Purchase Flow
Seed doesn’t just sell probiotics. They build a whole ecosystem around science, sustainability, and education.
October 6, 2025
Poo~Pourri’s Fall Email: Pumpkin Spice (Bathroom’s Version)
Poo~Pourri’s fall email is loud, cheeky, and unapologetically on brand. From loyalty points at the top to a seasonal scent showdown in the body, it’s packed...
October 2, 2025
Blume’s Welcome Flow: A Breakdown of Acne Solutions, Social...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 29, 2025
Cart Left in the Lab? Experiment’s Email Brings It Back to Life
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 25, 2025
Sugar Paper’s Welcome Flow: Turning Stationery Into Storytelling
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 22, 2025
Sundays for Dogs’ Promo Email: One Pup Pic to Rule Them All
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 18, 2025
Monos’ Black Friday Push
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 15, 2025
Wool & Oak’s Product Email: Ready for Takeoff (and Clicks)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 11, 2025
Rothy’s REVelvet Launch
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 8, 2025
Saie’s Welcome Email: The Art of Saying Hello (and Getting Sales)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 4, 2025
Elemis’ Abandoned Cart SMS Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 1, 2025
Stuffed’s Product Discovery Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 28, 2025
Curlsmith’s Welcome Flow
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 25, 2025
Echo Water’s Product Launch Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 21, 2025
Bad Birdie’s “Breakfast Balls” Newsletter
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 18, 2025
Evereden’s Promotional Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 14, 2025
The Farmer’s Dog’s Personalization Play
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 11, 2025
Revival’s Abandoned Cart Email: A Gentle Nudge in Neutral Tones
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 7, 2025
Good American’s Feedback Frenzy
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 4, 2025
Dusen Dusen’s Post-Purchase Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
July 31, 2025
Brez Summer Email Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 28, 2025
SAYSO’s Product Discovery Email: Steeped in Style, Needs a Push
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
July 24, 2025
Little Sleepies Product Drop Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 21, 2025
Hormbles Chormbles’ Browse Abandonment Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
July 17, 2025
CALPAK’s VIT Series: A Masterclass in Loyalty Marketing for...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 14, 2025
Pearly’s Matcha Sale Email: A Latte Good Things Inside
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
July 10, 2025
NOBULL’s Retention Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 7, 2025
Forever Beaumore’s Sun Gummy Launch Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
July 3, 2025
Liquid I.V.'s Abandoned Cart Flow
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 30, 2025
ASYSTEM’s Welcome Email: Big Relief Energy, Hides the Science
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 26, 2025
From Swatch to Sofa: A Deep Dive Into Interior Define’s...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 23, 2025
Suds’ Interactive Discovery Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 19, 2025
Glow Goals: How KraveBeauty Used Email & SMS to Power Their...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 16, 2025
Vacation’s Orange Gelée Launch Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 12, 2025
Nespresso's Post-Purchase Experience
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 9, 2025
Manukora’s Father’s Day Email: Clean, Classy and Almost There
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 5, 2025
Tarte’s Custom Kit Sale
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 2, 2025
Heyday’s "Sick Day" Product Recommendation
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 29, 2025
Breaking Down the Lab
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 26, 2025
Wuffes’ Educational Email: Creating a Big Bark in The Inbox
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 22, 2025
Wellness in Every Message: Gaia Herbs’ Email & SMS Strategy
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 19, 2025
American Dream Nut Butter’s Product Launch Email
This week, we’re breaking down a bold, brand-forward email from American Dream Nut Butter.
May 15, 2025
Inside Lively Root’s Customer Journey
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 12, 2025
Cozy Earth’s Spring Newsletter Email
Cozy Earth’s spring campaign isbeautiful—but does this "pretty email" pull its weight for conversions?
May 8, 2025
Graza’s 20.74% Sale Journey
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 5, 2025
Hero Cosmetics’ Product Launch Email
This week, we're breaking down Hero Cosmetics' launch email for their retinol patch—what they nailed, where they left conversions on the table, and what you...
April 28, 2025
Trade Coffee’s Mother’s Day Email: A Cozy Vibe with Room to Grow
Mother’s Day campaigns are everywhere—but not all of them strike the right tone. Some push too hard, others miss the moment entirely. Trade Coffee brewed up...
April 24, 2025
From Yes to The Dress: A Deep Dive Into Birdy Grey’s Email Flow
Plus, an AI prompt that puts the personal in personalize and your chance to take advantage of our spring time community offer.
April 21, 2025
Finn’s Earth Day Email: Good Vibes That Could Sell Harder
Plus, this week’s latest hiring opportunities and tech updates you need to know.
April 17, 2025
A Breakdown of Owala’s Birthday Bash Email Flow
Plus, an AI prompt that will fast track your A/B subject line testing.
April 14, 2025
EBOOST’s Promotional Email: Punchy, Polished, and Almost There
Plus, this week’s latest hiring opportunities and tech updates you need to know.
April 10, 2025
A Breakdown of Buffy’s New Customer Journey Flow
A great new customer journey isn't just about checking off boxes—it’s about creating a seamless experience that makes your customers feel valued,...
April 7, 2025
GIGANTIC!’s Browse Abandonment Email
Plus, the latest tech updates from IG, TikTok, YouTube and Apple.
April 3, 2025
Battlbox’s Non-Member Post-Purchase Flow
Plus, free access to The Agency Drill Book webinar and an AI prompt that will instantly help voice match your copywriting
- eCom Email Marketer
March 31, 2025
GOODLES’ Discount Email – Fun, Bold, But Could It Be Better?
Plus, the latest industry intel and hiring opps for retention marketers
March 27, 2025
DadGang’s Post-Purchase Email Flow: The Wins, The Woes
Is their post-purchase flow enough to nurture customers to the next level? We're breaking it all down.
March 24, 2025
Monday Breakdown: Is ARMRA's melatonin-focused email...
It’s got science, it’s got myth-busting, and it definitely looks dreamy. But does this infographic get readers excited enough to buy?
March 20, 2025
Caraway’s Abandoned Cart Email Game
Caraway's email and SMS game starts strong but is it enough to close the deal? Let's find out.
March 17, 2025
Monday Breakdown: Is Lucky Brand’s St. Patrick’s Day Email...
This week, we’re breaking down Lucky Brand’s St. Patrick’s Day email—festive, fun, and packed with green. But does it drive conversions or just ride the...
March 13, 2025
BrüMate's Opt-In & Upsell Flow
From casual browsers to impulse buyers—BrüMate’s opt-in flow is a masterclass. Plus, don’t miss Retention Reimagined 2025 happening now!
March 10, 2025
Monday Teardown: Art of Tea’s CommuniTea Welcome Email
Art of Tea’s email does a beautiful job blending storytelling, product education, and a warm discount offer—but does it do enough to convert? Let’s dig in.
March 6, 2025
Kizik’s Post-Purchase Email Flow
This week, we're diving into Kizik’s post-purchase email flow. They’ve nailed brand consistency and customer engagement, but there are a few missed...
March 3, 2025
Monday Teardown: Olly’s Sleep Supplement Education Email
This week, we’re tearing into Olly’s educational email—with bold copy and clean branding the only thing that will make you fall asleep is their sleep...
February 24, 2025
Monday Teardown: What Surreal’s Abandoned Cart Email Gets...
Abandoned carts—every eCommerce brand’s worst frenemy... but with the right email, you can turn that “meh, maybe later” into “shut up and take my money!”
February 17, 2025
Monday Teardown: Beekeeper’s Naturals & What Makes a Great...
Great marketing isn’t just about showcasing products—it’s about delivering the right message, in the right way, at the right time. The best brands don’t...
February 10, 2025
Monday Breakdown: Goldbelly's Valentine's Day Greatest Hits 💌
First up: we're breaking down Goldbelly’s Valentine’s Day email to see what made it a hit, what could use a little tweaking, and how you can apply these...
February 3, 2025
Monday Breakdown: Bubble’s Product Launch + Our New...
First up: we’re tearing down Bubble’s latest product launch email to see what’s working, what’s not, and how you can apply these takeaways to your own...