Topic
Analytics & Metrics
KPIs, attribution, and the numbers that matter.
If you can't measure it, you're guessing. Email marketing analytics, meaning revenue per send, flow performance, and honest attribution, tell you where retention money is actually made and which dashboard numbers are lying to you.
These posts break down the KPIs that matter, benchmarks from real DTC programs, and how to read metrics like click-to-open, deliverability, and lifetime value without fooling yourself.
Analytics & Metrics posts
May 18, 2026
The conversion leak hiding inside...
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 15, 2026
Stop letting last-click steal...
Lone retention marketer no more. Meet Chase, Jimmy, & 75+ operators at the Retention Roadshow this June.[Get tickets - 20% off with ROADSHOW20]
April 15, 2026
AI Hit or Flop? 6 Ways AI Actually Wins in Email Marketing
We've been testing AI tools for email marketing over the last year – copy generators, design assistants, segmentation models, send-time optimization, all of it.
April 3, 2026
Unusual customer segments that drive serious revenue (+ How...
You're probably segmenting your email list by openers vs. non-openers, maybe by purchase history if you're being thorough.
February 20, 2026
The data that actually powers retention (and what to ignore)
The biggest mistake we see brands make with data? Collecting everything and using nothing.
February 18, 2026
Six email habits that drag down performance (and what to do...
But it might be quietly underperforming because of a few bad habits that have slowly crept in over time.
February 13, 2026
A 60-minute retention diagnostic to find what’s actually...
Every brand says retention matters. Fewer actually sit down and look at what’s helping, what’s hurting, and what’s quietly getting ignored.
February 11, 2026
Test less. Learn more. The A/B tests that actually move email...
Not because testing doesn't work – it does. But because most teams are testing the wrong things. They tweak button colors and subject line emojis while...
February 6, 2026
What your email & SMS clicks actually mean (and why most...
Because not every click means interest. Not every click means intent. And not every click should be treated the same way.
January 30, 2026
The 8 things high-performing email campaigns get right (and...
When email campaigns fail, it’s usually not because of design or tools. It’s because they don’t give people a clear reason to care.
December 17, 2025
Mastering the 80:20 Rule in Email Marketing
If you focus on the high-impact levers instead of spreading yourself thin, your email program gets stronger, easier to manage, and more profitable.
September 3, 2025
⏰ When to Hit Send: Your Guide to Perfect Email & SMS Timing
You spend hours crafting the perfect subject line. You A/B test your copy. You optimize every image and button.
August 15, 2025
Customer Lifetime Value (CLV)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 13, 2025
How to Measure and Improve Your Email Engagement Rate (+...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 4, 2025
The Email Marketing Audit Guide Every Brand Needs in 2025
If your campaigns are feeling stale—or worse, underperforming—it’s time for a proper checkup.
May 8, 2025
Graza’s 20.74% Sale Journey
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 2, 2025
Timing Matters: When (& How Often) to Email Your List
Plus, an SMS playbook you can swipe and how to stay in control with Apple's AI
April 30, 2025
Navigating iOS and Privacy Changes
Apple’s privacy updates have thrown a wrench in the usual playbook—messing with your tracking, inflating your open rates, and stripping key data from your...
April 18, 2025
Send Smarter: 9 A/B Tests That Actually Improve Your Emails
Plus, a new protein bar will fill you up and keep you buzzing all morning.
March 28, 2025
The Secret to Higher AOV
Your playbook for increasing sales without increasing budget
January 31, 2025
Mastering Data: The Power of First, Zero, and Third-Party...
You ever feel like data is this big, complicated beast lurking in the background of your marketing efforts?
January 24, 2025
Best Practices to Implement Attribution for Email and SMS in...
Ever wonder if that sales bump came from your latest TikTok, a killer email, or maybe an SMS reminder? That’s where attribution comes in—it’s like a...
January 22, 2025
Email Metrics Every eCommerce Retention Marketer Needs to Master
From subject lines that actually get clicks to making sure your emails look fabulous on mobile (because thumbs don’t lie), we’ve got the tips to level up...
January 2, 2025
Our Favorite 10 eCommerce Emails to Drive Revenue
These are the types of emails successful brands rely on to engage customers and keep them coming back. From welcome emails to re-engagement campaigns, these...
November 27, 2024
KPIs Every Marketer Needs to Drive Success in 2025
We wanted to kick off today’s edition with a little thanks—to you! Thank you for being a part of this journey with us. Whether you’ve been here since the...