Topic
Automation & AI
Lifecycle automations, AI, and the tools that run them.
Lifecycle automation is your retention program on autopilot, and AI just changed what one marketer can ship in a day. The stack matters less than how you wire it.
Here's our coverage of email automation and AI for ecommerce: flow architecture, tool breakdowns, AI prompts that produce copy you can actually send, and where human judgment still beats the machine.
Automation & AI posts
July 8, 2026
Why brands are quietly deleting their...
(it's not budget cuts) What replaced it and what it means for you
June 24, 2026
The AI prompt framework that...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 19, 2026
The tiered cadence playbook
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
June 18, 2026
SABO Post-Purchase Flow
Need a campaign idea by noon? Start with 50 proven campaigns, 75+ winning emails, and 130+ opt-ins instead of a blank page.→ Access the vault
May 28, 2026
This welcome flow is way smarter...
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 22, 2026
What the best marketers are doing...
Inside: 6 summer campaigns worth stealing, AI-powered repeat revenue, smarter segmentation, and more
May 20, 2026
The coupon emails quietly printing...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
May 14, 2026
When Two Competing Flows Create Subscriber Confusion
Lone retention marketer no more. Meet Chase, Jimmy, & 75+ operators at the Retention Roadshow this June.[Get tickets - 20% off with ROADSHOW20]
May 8, 2026
Amplify email and SMS marketing with AI
Breaking down how to integrate AI into your retention workflow without losing what makes your emails worth reading.
April 23, 2026
Gorjana Post-Purchase Flow
Brick-and-mortar and DTC usually operate like separate businesses – different teams, different systems, different customer experiences.
April 15, 2026
AI Hit or Flop? 6 Ways AI Actually Wins in Email Marketing
We've been testing AI tools for email marketing over the last year – copy generators, design assistants, segmentation models, send-time optimization, all of it.
April 8, 2026
How to write better AI prompts for email (Without sounding...
AI can generate email copy in seconds, but let's be honest, most of what it produces is generic, forgettable, and sounds nothing like your brand.
March 25, 2026
How to use AI without sounding like every other brand
AI tools are useful for brainstorming subject lines, drafting campaign copy, and speeding up your workflow.
March 19, 2026
VRG GRL’s post-purchase flow
VRG GRL's post-purchase flow isn't built around urgency or aggressive upsells.
March 18, 2026
Agentic commerce is here, and it's changing how people shop
Not browsing. Not researching. Actually completing purchases without ever opening a browser or landing on a product page.
March 11, 2026
Best practices for using AI in email marketing
A lot of brands have turned on AI features in their email platform, but very few are actually using them well.
March 4, 2026
AI Email Marketing: What Actually Works (and What's Just Hype)
Every email platform is rolling out AI features right now, and the pitch is always the same: "Let AI write your subject lines, personalize your content, and...
February 12, 2026
Oak and Luna’s post-purchase flow
A good post-purchase flow doesn't just confirm orders and track packages. It reduces anxiety, builds trust, and quietly sets up repeat purchases – all...
January 22, 2026
Breaking down Rare Beauty’s Feel Seen Body Collection launch
Rare Beauty just launched their Feel Seen Body Collection with an email flow that did exactly what it needed to do: introduce a new category without...
January 21, 2026
The smart way to automate commerce marketing
Automation gets a bad rap because a lot of brands use it to sendmoreemails instead of better ones.
December 4, 2025
Breaking Down Tropicfeel’s Adventure Driven Black Friday Funnel
Be honest… are youreallyan email marketer if your inbox doesn’t have 15,883 unread emails?
November 19, 2025
The 6 Most Effective Automations to Drive Engagement & Revenue
We've got another packed line-up for you this morning, so here's what we're diving into:
October 16, 2025
Olive & Piper Post-Purchase Flow: Jewelry With a Personal Touch
Some brands think the job is done after checkout. Olive & Piper shows that’s when the real work starts.
October 9, 2025
Seed's Post-Purchase Flow
Seed doesn’t just sell probiotics. They build a whole ecosystem around science, sustainability, and education.
September 5, 2025
Scaling Your Email & SMS Team
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 3, 2025
⏰ When to Hit Send: Your Guide to Perfect Email & SMS Timing
You spend hours crafting the perfect subject line. You A/B test your copy. You optimize every image and button.
August 14, 2025
The Farmer’s Dog’s Personalization Play
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 24, 2025
Little Sleepies Product Drop Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 26, 2025
From Swatch to Sofa: A Deep Dive Into Interior Define’s...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 30, 2025
First Click to Repeat Purchase: Your Email Customer Journey Guide
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
May 29, 2025
Breaking Down the Lab
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 15, 2025
Inside Lively Root’s Customer Journey
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 8, 2025
Graza’s 20.74% Sale Journey
Plus, an AI prompt you’ll want to steal and tips to scale smarter
April 24, 2025
From Yes to The Dress: A Deep Dive Into Birdy Grey’s Email Flow
Plus, an AI prompt that puts the personal in personalize and your chance to take advantage of our spring time community offer.
April 17, 2025
A Breakdown of Owala’s Birthday Bash Email Flow
Plus, an AI prompt that will fast track your A/B subject line testing.
April 16, 2025
Ways to Use AI in Email & SMS Marketing
Plus, this week's latest stories from Shopify, the TikTok ban and more.
April 10, 2025
A Breakdown of Buffy’s New Customer Journey Flow
A great new customer journey isn't just about checking off boxes—it’s about creating a seamless experience that makes your customers feel valued,...
April 3, 2025
Battlbox’s Non-Member Post-Purchase Flow
Plus, free access to The Agency Drill Book webinar and an AI prompt that will instantly help voice match your copywriting
March 26, 2025
AI Won’t Fix Your Emails—But Better Prompts Will
Our 7 tips for optimizing your email copywriting with AI
February 28, 2025
Here's 5 powerful email sequences to boost eCommerce sales
Unlike one-off messages, sequences are strategic conversations that guide customers through their journey, turning first-time visitors into loyal buyers.
February 12, 2025
Tips for Automating Your eCommerce Marketing
Automate the right way and watch your eCommerce store run like a well-oiled machine. 🚀
January 2, 2025
Our Favorite 10 eCommerce Emails to Drive Revenue
These are the types of emails successful brands rely on to engage customers and keep them coming back. From welcome emails to re-engagement campaigns, these...
October 30, 2024
Here’s our 6 most effective automations to drive engagement &...
Double, double, toil and trouble; ROI burn and retention bubble…
October 16, 2024
eCom Email Marketer #1
You’ve seen us both nerding out on social, sharing the latest news, tips and tricks, along with strategy and breakdowns of email marketing. As we launched...