Topic
Welcome Flows
Welcome series and first-purchase onboarding that converts.
Your welcome flow is the highest-leverage automation you own. It catches subscribers at peak interest, sets expectations, and drives that critical first purchase, often earning more per send than anything else in your account.
This page collects every welcome series teardown and welcome email example from the newsletter: real flows from real brands, what they nail, what they fumble, and the structure we'd steal for your own onboarding sequence.
Welcome Flows posts
July 30, 2026
What your welcome discount has to do besides convert
During a Retention Roadshow session, we heard that 85% of first purchases happen the day someone opts in. By day one, that drops below 3%. And by day seven,...
July 22, 2026
Commerce Roundtable’s Retention Roadshow
(it's not budget cuts) What replaced it and what it means for you
June 12, 2026
7 Welcome flow strategies that...
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
May 28, 2026
This welcome flow is way smarter...
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 21, 2026
Your welcome flow might be working...
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 7, 2026
Mission-driven skincare that leads with story, not just science
Today, we break down EADEM Welcome flow and how story and mission are important
April 29, 2026
Lead nurturing emails that turn browsers into buyers
Your email list isn't just full of customers. It's full of people at different stages of trust, awareness, and intent.
March 12, 2026
Waverles welcome flow
Waverles leads with values, community, and a founder story about building a business through multiple life stages.
March 5, 2026
Laird Superfood Welcome Flow
There's no shortage of coffee brands out there - most focus on selling flavor and convenience.
February 25, 2026
Engineering the first 45 days for long-term retention
Brands send five emails in the first week. Four are discount reminders. The fifth is... another discount reminder with slightly different wording.
February 23, 2026
Beard Club’s Welcome Offer Email
They skip the warm introduction and go straight for the offer: 35% off, a free mystery item, and everything you need to fix your beard routine right now.
February 5, 2026
From quiz to checkout: How Prose builds confidence before the buy
Personalization gets thrown around a lot. Most of the time, it means a first name in the subject line and a product quiz that spits out the same...
January 29, 2026
Breaking down Gaia Herbs’ New Year Wellness Ritual series
Gaia Herbs kicked off the new year with a simple idea: don’t sell a resolution, sell a routine.
December 8, 2025
Wild’s welcome email: Strong start with room to breathe
There’s a lot working well here, and a few small tweaks could make it even stronger. Let's break it all down.
October 2, 2025
Blume’s Welcome Flow: A Breakdown of Acne Solutions, Social...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 25, 2025
Sugar Paper’s Welcome Flow: Turning Stationery Into Storytelling
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 8, 2025
Saie’s Welcome Email: The Art of Saying Hello (and Getting Sales)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 28, 2025
Curlsmith’s Welcome Flow
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 11, 2025
Hooked From the Start
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 30, 2025
ASYSTEM’s Welcome Email: Big Relief Energy, Hides the Science
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 7, 2025
Lead Nurturing Emails + Tips to Boost Sales
This week, we’re breaking down 10 lead nurturing emails that turn “not now” into “I’m in” — complete with examples from brands like TUSHY, Ooni, and Nike....
April 10, 2025
A Breakdown of Buffy’s New Customer Journey Flow
A great new customer journey isn't just about checking off boxes—it’s about creating a seamless experience that makes your customers feel valued,...
March 10, 2025
Monday Teardown: Art of Tea’s CommuniTea Welcome Email
Art of Tea’s email does a beautiful job blending storytelling, product education, and a warm discount offer—but does it do enough to convert? Let’s dig in.
February 28, 2025
Here's 5 powerful email sequences to boost eCommerce sales
Unlike one-off messages, sequences are strategic conversations that guide customers through their journey, turning first-time visitors into loyal buyers.