Topic
Segmentation
Audiences, targeting, and personalization.
Batch-and-blast is a tax on your list. Smart email segmentation, by behavior, purchase history, and engagement, is the fastest way to send less and make more. It's usually the first thing we'd fix in any account.
Explore segmentation strategy breakdowns, personalization plays, and real examples of how DTC brands slice their audiences to lift revenue per send while keeping unsubscribes flat.
Segmentation posts
July 15, 2026
The missing link between your AI and better email marketing
(it's not budget cuts) What replaced it and what it means for you
May 27, 2026
Your product rec emails are...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
May 22, 2026
What the best marketers are doing...
Inside: 6 summer campaigns worth stealing, AI-powered repeat revenue, smarter segmentation, and more
May 13, 2026
The biggest retention gap quietly costing brands millions
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
April 29, 2026
Lead nurturing emails that turn browsers into buyers
Your email list isn't just full of customers. It's full of people at different stages of trust, awareness, and intent.
April 15, 2026
AI Hit or Flop? 6 Ways AI Actually Wins in Email Marketing
We've been testing AI tools for email marketing over the last year – copy generators, design assistants, segmentation models, send-time optimization, all of it.
April 3, 2026
Unusual customer segments that drive serious revenue (+ How...
You're probably segmenting your email list by openers vs. non-openers, maybe by purchase history if you're being thorough.
March 11, 2026
Best practices for using AI in email marketing
A lot of brands have turned on AI features in their email platform, but very few are actually using them well.
March 4, 2026
AI Email Marketing: What Actually Works (and What's Just Hype)
Every email platform is rolling out AI features right now, and the pitch is always the same: "Let AI write your subject lines, personalize your content, and...
February 20, 2026
The data that actually powers retention (and what to ignore)
The biggest mistake we see brands make with data? Collecting everything and using nothing.
February 6, 2026
What your email & SMS clicks actually mean (and why most...
Because not every click means interest. Not every click means intent. And not every click should be treated the same way.
February 5, 2026
From quiz to checkout: How Prose builds confidence before the buy
Personalization gets thrown around a lot. Most of the time, it means a first name in the subject line and a product quiz that spits out the same...
January 9, 2026
Why Most Personalization Misses the Mark (and What Works in 2026)
Most brands are sending more “personalized” messages than ever, but relevance still feels off. Today’s article breaks down why that happens and what...
December 29, 2025
Humantra’s Flavor Finder Email
Not every browse abandonment email needs a discount to do its job. Humantra takes a smarter approach by helping shoppers figure outwhatto buy instead of...
December 5, 2025
Ways to Improve Your eCommerce Emails in 2026
Email remains the highest-ROI channels in eCom, but in 2026 it'll take more than showing up in the inbox to stand out. Customers expect relevance, smarter...
November 14, 2025
Holiday Email Strategies Worth Stealing in 2025
The holiday inbox isn’t slowing down anytime soon. And while most brands are turning up the volume, the smartest operators are focusing on precision.
August 29, 2025
Beyond the Basics: 5 Advanced Segments to Personalize Like a Pro
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
August 27, 2025
High-Ticket, High Stakes
Selling a $30 product online? Pretty straightforward. Show the benefits, add some urgency, hit send.
August 22, 2025
The Beginner’s Guide to Basic Segmentation (With 5 Easy Ones)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
August 14, 2025
The Farmer’s Dog’s Personalization Play
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 13, 2025
Six Personalization Myths Debunked
Every marketing conference, every blog post, every vendor pitch mentions personalization. It's the magic bullet that's supposed to fix everything.
August 7, 2025
Good American’s Feedback Frenzy
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 23, 2025
Better Together: 8 Easy Ways to Integrate Your Social and...
Here's the truth – your customers don't live in just one place. They're scrolling Instagram during their morning coffee, checking emails at lunch, and...
July 16, 2025
Text Smarter: 9 SMS Segments to Boost Purchases
Mass texting your entire SMS list is like shouting into a crowded room and hoping the right person hears you.
June 2, 2025
Heyday’s "Sick Day" Product Recommendation
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 9, 2025
Product Recommendation Email Examples + Tips to Convert More...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
April 25, 2025
How to Use First-Party Data to Create Better Email & SMS...
No creepy tracking. Just better data, smarter campaigns, and cherry cola news.
April 24, 2025
From Yes to The Dress: A Deep Dive Into Birdy Grey’s Email Flow
Plus, an AI prompt that puts the personal in personalize and your chance to take advantage of our spring time community offer.
April 9, 2025
SMS Marketing for VIPs
Plus, Amazon’s AI personal shopper and Kevin O’Leary’s Shark Tank-worthy advice on ad spend
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March 14, 2025
How to Win Back Customers with Email Retargeting
Plus, Jimmy's tips for turning chaotic sales into a cohesive promotion strategy
February 21, 2025
How to Personalize at Scale Without Losing the Human Touch
Email inboxes are overflowing, attention spans are shrinking, and standing out in the digital noise feels tougher than ever. So, what's the secret to...
February 17, 2025
Monday Teardown: Beekeeper’s Naturals & What Makes a Great...
Great marketing isn’t just about showcasing products—it’s about delivering the right message, in the right way, at the right time. The best brands don’t...
January 31, 2025
Mastering Data: The Power of First, Zero, and Third-Party...
You ever feel like data is this big, complicated beast lurking in the background of your marketing efforts?
January 17, 2025
Ways to Improve Your eCommerce Emails in 2025
Customers expect more—personalization, relevance, and offers that actually feel tailored. Spray-and-pray blasts? Ghosted. This year, it’s all about smarter...
January 8, 2025
How to Use Contextual Data to Improve Your Email and SMS...
Contextual data is like the secret sauce that helps you understand exactly what your audience is interested in. It's all about knowing what they click,...
November 6, 2024
Beyond the Basics: Leveraging Segmentation for Boosted...
That’s what we’re digging into today. We want to take your understanding of segmentation from basic to intermediate. And here’s the good news: By simply...