Topic
Email Design
Templates, layout, visuals, and mobile-ready email design.
Email Design posts
June 29, 2026
How Brami sold pasta without selling pasta
Not every email needs need a countdown timer. Or a discount. Or a giant product shot above the fold.
June 17, 2026
7 Product Launch Emails That...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 5, 2026
Stop losing sales to bad email images
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
April 27, 2026
Bombas's "New Gifts, Fresh for Mother's Day" email
Gift guide emails usually fail because they dump 20 products into a grid and hope people figure out what to buy.
April 2, 2026
Blenders 14th birthday sale
Blenders turned 14 and threw a sale that matched their brand personality: loud, colorful, high-energy, and built around celebration instead of just discounts.
March 30, 2026
Pura Vida's spring stack email
Spring has sprung in the inbox and Pura Vida's "spring stack" email shows exactly how to tie seasonal transitions to product styling.
March 23, 2026
Hero Cosmetics' International Women's Day email
Over the last 6 months, we've compiled the ultimate resource collection for ecommerce email and SMS marketers… and it's now LIVE for you to download.
February 18, 2026
Six email habits that drag down performance (and what to do...
But it might be quietly underperforming because of a few bad habits that have slowly crept in over time.
February 11, 2026
Test less. Learn more. The A/B tests that actually move email...
Not because testing doesn't work – it does. But because most teams are testing the wrong things. They tweak button colors and subject line emojis while...
January 28, 2026
Designing emails that guide attention and drive action
A lot of email “design” advice is really just about making things look nice. But that isn’t what usually breaks performance.
January 26, 2026
Olive & June’s layered mani email
This is your friendly reminder that seasonal campaigns don't need to rely on discounts to work.
January 23, 2026
CTAs that actually get clicked (and why most don’t)
A lot of CTA advice focuses on button color or clever wording. That stuff matters, but it’s rarely the reason people don’t click. More often, the issue is...
January 22, 2026
Breaking down Rare Beauty’s Feel Seen Body Collection launch
Rare Beauty just launched their Feel Seen Body Collection with an email flow that did exactly what it needed to do: introduce a new category without...
January 16, 2026
The eCommerce email playbook for 2026
Email still drives a huge share of ecommerce revenue, but this year, the margin for error is thinner than ever. Customers are quicker to tune things out,...
January 15, 2026
Huha’s Rose Print Launch: A Soft Drop With Strong Retention Bones
Huha launched their Rose Collection with calm and intention. No manufactured urgency. No discount crutch. Just good pacing, strong visuals, and letting...
January 12, 2026
Touchland’s Power Essence Email
Touchland's Power Essence launch email caught our attention. Not because it's flashy, but because it's not trying too hard.
December 19, 2025
Mastering email marketing
The brands that win in 2026 aren’t the ones sending the most emails. They’re the ones sending the emails people actuallywantto open. This morning, we’re...
December 15, 2025
Beekeeper’s Naturals Black Friday Email
Some emails try to do too much on Black Friday. This one keeps it simple. Beekeeper’s Naturals leads with a bold offer, clear benefits, and product proof...
December 8, 2025
Wild’s welcome email: Strong start with room to breathe
There’s a lot working well here, and a few small tweaks could make it even stronger. Let's break it all down.
December 5, 2025
Ways to Improve Your eCommerce Emails in 2026
Email remains the highest-ROI channels in eCom, but in 2026 it'll take more than showing up in the inbox to stand out. Customers expect relevance, smarter...
November 24, 2025
Blume’s Early Black Friday Email: Bold Design, Clear Value
Blume went loud for Black Friday, and it works. A giant 51% off headline, bold color, and a transformation photo that does all the talking. But a few mixed...
November 17, 2025
Act+Acre’s Product Email: A Masterclass in Simplicity
Their recent promotional product email proves that strong design and simple storytelling can sell a hero product better than any flashy gimmick. With a...
November 13, 2025
Cozy Earth’s Baja Launch
Cozy Earth’s new Baja Collection didn’t shout for attention, it whispered luxury.
November 10, 2025
Cosy House’s Cyber Monday Email: Comfort Meets Clutter
Cosy House’s Cyber Monday email checks all the holiday boxes... big discounts, cozy visuals, and clear CTAs.
November 3, 2025
BEHAVE’s Product Comparison Email
Their product comparison email is equal parts bold design, clear storytelling, and unapologetic confidence. With sharp visuals and a data-backed chart, they...
October 27, 2025
Blueland’s Black Friday Email: Sustainability Meets Savings
Blueland’s “Green is the New Black” campaign proves you can run a high-performing sale without compromising your values. With clean design, real customer...
October 17, 2025
Email Design Trends You Need to Know in 2025
Good email design isn’t about pretty layouts. It’s about making your message impossible to ignore.
October 13, 2025
HIRO’s Seasonal Email: A Routine Reset with Benefits
HIRO’s routine reset email uses back-to-school energy as a cue to reset routines, pairing a clean design with clear product benefits and a 20% off...
September 26, 2025
Spooktacular Halloween Emails to Learn From
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 24, 2025
BFCM Emails That Got the Click (and the Sale)
That’s why we pulled together 12 BFCM emails worth studying. Some leaned on urgency. Some doubled down on brand personality. Others kept it clean, clear,...
September 22, 2025
Sundays for Dogs’ Promo Email: One Pup Pic to Rule Them All
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 17, 2025
Your Fall Email Marketing Playbook (Ideas, Examples & Tips)
From back-to-school to Black Friday, shoppers are in planning mode, which means your emails need to match the moment. Cozy visuals, seasonal subject lines,...
September 15, 2025
Wool & Oak’s Product Email: Ready for Takeoff (and Clicks)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 1, 2025
Stuffed’s Product Discovery Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 25, 2025
Echo Water’s Product Launch Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 21, 2025
Bad Birdie’s “Breakfast Balls” Newsletter
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 18, 2025
Evereden’s Promotional Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 11, 2025
Revival’s Abandoned Cart Email: A Gentle Nudge in Neutral Tones
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
July 31, 2025
Brez Summer Email Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 28, 2025
SAYSO’s Product Discovery Email: Steeped in Style, Needs a Push
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
July 25, 2025
Sneak Peek Emails That Build Buzz (And What You Can Learn...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
- eCom Email Marketer
July 18, 2025
Product Launch Emails That Actually Work (+ Tips)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 7, 2025
Forever Beaumore’s Sun Gummy Launch Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 23, 2025
Suds’ Interactive Discovery Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 16, 2025
Vacation’s Orange Gelée Launch Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 9, 2025
Manukora’s Father’s Day Email: Clean, Classy and Almost There
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 6, 2025
Awesome Father’s Day Email Examples to Learn From
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
May 28, 2025
Picture-Perfect Emails: Your Guide to Using Images the Right Way
If your pics are blurry, bloated, or badly sized, they’re doing more harm than good.
May 26, 2025
Wuffes’ Educational Email: Creating a Big Bark in The Inbox
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 19, 2025
American Dream Nut Butter’s Product Launch Email
This week, we’re breaking down a bold, brand-forward email from American Dream Nut Butter.
May 16, 2025
Coupon Email Examples That Actually Make People Click (+ Tips)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
May 12, 2025
Cozy Earth’s Spring Newsletter Email
Cozy Earth’s spring campaign isbeautiful—but does this "pretty email" pull its weight for conversions?
May 5, 2025
Hero Cosmetics’ Product Launch Email
This week, we're breaking down Hero Cosmetics' launch email for their retinol patch—what they nailed, where they left conversions on the table, and what you...
April 18, 2025
Send Smarter: 9 A/B Tests That Actually Improve Your Emails
Plus, a new protein bar will fill you up and keep you buzzing all morning.
April 14, 2025
EBOOST’s Promotional Email: Punchy, Polished, and Almost There
Plus, this week’s latest hiring opportunities and tech updates you need to know.
- eCom Email Marketer
March 31, 2025
GOODLES’ Discount Email – Fun, Bold, But Could It Be Better?
Plus, the latest industry intel and hiring opps for retention marketers
March 24, 2025
Monday Breakdown: Is ARMRA's melatonin-focused email...
It’s got science, it’s got myth-busting, and it definitely looks dreamy. But does this infographic get readers excited enough to buy?
March 21, 2025
Components of Winning Email Marketing Campaigns
Why do some emails get opened instantly while others never see the light of day?
March 19, 2025
Email Design Tips for Click-Worthy Campaigns
Plus, this week's trending stories and the rising sales tax platform that'll save your sanity.
March 7, 2025
These 6 email marketing pitfalls could be killing your...
Or worse—your email lands straight in spam? You’re not alone. Even experienced marketers fall into common traps that tank engagement, hurt deliverability,...
March 3, 2025
Monday Teardown: Olly’s Sleep Supplement Education Email
This week, we’re tearing into Olly’s educational email—with bold copy and clean branding the only thing that will make you fall asleep is their sleep...
February 3, 2025
Monday Breakdown: Bubble’s Product Launch + Our New...
First up: we’re tearing down Bubble’s latest product launch email to see what’s working, what’s not, and how you can apply these takeaways to your own...
January 17, 2025
Ways to Improve Your eCommerce Emails in 2025
Customers expect more—personalization, relevance, and offers that actually feel tailored. Spray-and-pray blasts? Ghosted. This year, it’s all about smarter...
December 11, 2024
Why Gmail Is Clipping Your Emails (& Our Fix to Avoid It)
So, when life gives you lemons… you make a newsletter out of it!