Topic

Holiday & Seasonal

BFCM, Prime Day, and seasonal campaign playbooks.

BFCM, Prime Day, Valentine's, the weird dead week in January: seasonal peaks make or break the ecommerce calendar, and the brands that win plan their holiday email campaigns months before everyone else opens a doc.

Find our holiday email marketing playbooks, BFCM strategy breakdowns, and seasonal campaign teardowns from real brands, including send cadence, offer structure, and what to do when everyone else's discount is louder than yours.