Topic
Holiday & Seasonal
BFCM, Prime Day, and seasonal campaign playbooks.
Holiday & Seasonal posts
July 13, 2026
This Rothy’s Sale Email Had Everything...
We love a polished email as much as anyone, but sometimes the most interesting ones aren’t the great ones. They’re the almost good ones.
July 3, 2026
8 Email Ideas Worth Stealing for July
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
June 22, 2026
Klean Kanteen Rides the World Cup...
Whenever a big event rolls around, every brand suddenly wants in on the conversation.
June 10, 2026
The Fourth of July email everyone's...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 3, 2026
How to win Prime Day without giving...
The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.
June 1, 2026
Ashley & Co's Father's Day gift guide
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 29, 2026
Open this before you write another...
These 7 brands didn’t screw it up (+ our favorite DTC dad gifts)
April 27, 2026
Bombas's "New Gifts, Fresh for Mother's Day" email
Gift guide emails usually fail because they dump 20 products into a grid and hope people figure out what to buy.
April 9, 2026
Native Spring Clean Sale
When you're running a sale, there are endless ways to structure the offer – flat discount, free gift with purchase, free shipping threshold, BOGO,...
April 6, 2026
Muddy Bites' Easter email
By now your inboxes are probably flooded with "spring refresh" or "spring cleaning" emails trying to tie every product to seasonal renewal.
April 2, 2026
Blenders 14th birthday sale
Blenders turned 14 and threw a sale that matched their brand personality: loud, colorful, high-energy, and built around celebration instead of just discounts.
March 30, 2026
Pura Vida's spring stack email
Spring has sprung in the inbox and Pura Vida's "spring stack" email shows exactly how to tie seasonal transitions to product styling.
March 26, 2026
DIME Spring sale series
DIME built a solid spring sale campaign around seasonal transition messaging – "lighter layers, brighter skin" positioning that gave people a reason to...
March 23, 2026
Hero Cosmetics' International Women's Day email
Over the last 6 months, we've compiled the ultimate resource collection for ecommerce email and SMS marketers… and it's now LIVE for you to download.
March 16, 2026
Milk Bar's March email
March is stacked: International Women's Day, St. Patrick's Day, Pi Day, Easter, all within a few weeks.
March 9, 2026
Plain Jane's St. Patrick's Day email
"Holiday emails" are usually just product grids with a seasonal graphic slapped on top.
March 2, 2026
Death Wish Coffee's St. Patrick's Day email
St. Patrick's Day emails usually fall into one of two camps: generic green graphics with "20% off" slapped on top, or Irish-themed puns that make you cringe.
February 9, 2026
Manscaped’s early access Valentine’s email
Sometimes the smartest play is to show up at the right moment, make the offer crystal clear, and let the shopper do what they came to do.
February 2, 2026
Honeydew’s Valentine’s Day Email
Valentine’s Day is the first major retail moment of the year where brands get to test their seasonal muscle.
January 26, 2026
Olive & June’s layered mani email
This is your friendly reminder that seasonal campaigns don't need to rely on discounts to work.
December 18, 2025
Inside Alice Mushrooms’ Black Friday, Cyber Monday, and...
Alice Mushrooms approached BFCM with a polished aesthetic, strong offers, and a mission-driven close to the sequence. Their visuals were consistent, their...
December 15, 2025
Beekeeper’s Naturals Black Friday Email
Some emails try to do too much on Black Friday. This one keeps it simple. Beekeeper’s Naturals leads with a bold offer, clear benefits, and product proof...
December 11, 2025
Kitsch’s holiday-ready abandoned cart flow
Kitsch didn’t just adjust their cart recovery emails for Q4. They rebuilt the entire journey to feel festive, friendly, and personal. From holiday-themed...
December 10, 2025
Unlocking hidden revenue: Mastering Q5 for last minute success
By the time Black Friday and Cyber Monday wrap, most brands are ready for a long winter’s nap. But there’s one more golden window before the year ends that...
December 4, 2025
Breaking Down Tropicfeel’s Adventure Driven Black Friday Funnel
Be honest… are youreallyan email marketer if your inbox doesn’t have 15,883 unread emails?
November 26, 2025
The EEM Holiday Gift Guide
You’ve written the emails, built the automations, and optimized the offers. Now it’s time to close the laptop and do a little shoppingfor yourself.
November 24, 2025
Blume’s Early Black Friday Email: Bold Design, Clear Value
Blume went loud for Black Friday, and it works. A giant 51% off headline, bold color, and a transformation photo that does all the talking. But a few mixed...
November 21, 2025
The EEM Black Friday Deal Guide
If you’ve spent the last few months planningeveryone else’sBlack Friday campaigns, this one’s for you.
November 20, 2025
Breaking Down Blenders’ Early Black Friday Sale
Black Friday is in full swing and the brands winning right now all have one thing in common: clarity.
November 14, 2025
Holiday Email Strategies Worth Stealing in 2025
The holiday inbox isn’t slowing down anytime soon. And while most brands are turning up the volume, the smartest operators are focusing on precision.
November 12, 2025
Lead Nurturing Strategies to Keep Customers Coming Back After...
The post-holiday window is your best shot at turning one-time gifters into repeat buyers.
November 10, 2025
Cosy House’s Cyber Monday Email: Comfort Meets Clutter
Cosy House’s Cyber Monday email checks all the holiday boxes... big discounts, cozy visuals, and clear CTAs.
November 7, 2025
Year Round Retention: How to Drive Engagement Beyond Peak Seasons
Your customers don’t disappear after December (they just stop hearing from you).
October 30, 2025
Magic Spoon’s Fall Flavor Launch
Magic Spoon didn’t just bring back fall flavors. They built a full campaign around them.
October 27, 2025
Blueland’s Black Friday Email: Sustainability Meets Savings
Blueland’s “Green is the New Black” campaign proves you can run a high-performing sale without compromising your values. With clean design, real customer...
October 23, 2025
Experiment’s Black Friday Campaign
Their 2024 Black Friday campaign turned 12 emails into a full-funnel strategy built on timing, storytelling, and community. Every send had a role: tease,...
October 20, 2025
Verb’s Product Drop Email: Churro Latte’s Big Return
Verb’s email announcing the return of its cult-favoriteChurro Latteflavor proves it. With FOMO-fueled copy, social proof front and center, and a CTA right...
October 15, 2025
List Growth Hacks Before the BFCM Holiday Rush
That’s why your smartest Black Friday move isn’t waiting until the weekend, it’s growing your listbeforeit hits.
October 13, 2025
HIRO’s Seasonal Email: A Routine Reset with Benefits
HIRO’s routine reset email uses back-to-school energy as a cue to reset routines, pairing a clean design with clear product benefits and a 20% off...
October 10, 2025
Black Friday Done Right: 10 BFCM Strategies to Drive Revenue
Endless countdown timers. Sitewide discounts. Subject lines that all sound the same.
October 6, 2025
Poo~Pourri’s Fall Email: Pumpkin Spice (Bathroom’s Version)
Poo~Pourri’s fall email is loud, cheeky, and unapologetically on brand. From loyalty points at the top to a seasonal scent showdown in the body, it’s packed...
October 3, 2025
Cyber Monday Strategies to Win More Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
October 1, 2025
Your BFCM Checklist: 15 Quick Wins to Save Your Black Friday...
One minute it’s late summer… the next, you’re staring down Cyber Weekend wondering how to pull it all off.
September 26, 2025
Spooktacular Halloween Emails to Learn From
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 24, 2025
BFCM Emails That Got the Click (and the Sale)
That’s why we pulled together 12 BFCM emails worth studying. Some leaned on urgency. Some doubled down on brand personality. Others kept it clean, clear,...
September 19, 2025
BFCM Tips to Crush Those Black Friday Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 18, 2025
Monos’ Black Friday Push
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 17, 2025
Your Fall Email Marketing Playbook (Ideas, Examples & Tips)
From back-to-school to Black Friday, shoppers are in planning mode, which means your emails need to match the moment. Cozy visuals, seasonal subject lines,...
August 6, 2025
Back-to-School Emails That Deserve an A+
Back-to-school season hits different than other retail moments. People aren't just shopping – they're resetting. New routines, fresh habits, that "this year...
July 31, 2025
Brez Summer Email Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 14, 2025
Pearly’s Matcha Sale Email: A Latte Good Things Inside
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
July 9, 2025
Prime Day Tactics to Drive More Sales (Without Amazon)
Stop wondering if AI will replace you... Learn how to make it work for you instead at thisfree webinarwith eCom pros who've already 10X'd their productivity.
July 2, 2025
Summer Email Campaigns That Turned the Slow Season Into a Win
Sales slow down. Inboxes get quiet. And a lot of brands take their foot off the gas.
June 20, 2025
🇺🇸 Stars, Stripes, and Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 9, 2025
Manukora’s Father’s Day Email: Clean, Classy and Almost There
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 6, 2025
Awesome Father’s Day Email Examples to Learn From
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
April 28, 2025
Trade Coffee’s Mother’s Day Email: A Cozy Vibe with Room to Grow
Mother’s Day campaigns are everywhere—but not all of them strike the right tone. Some push too hard, others miss the moment entirely. Trade Coffee brewed up...
April 21, 2025
Finn’s Earth Day Email: Good Vibes That Could Sell Harder
Plus, this week’s latest hiring opportunities and tech updates you need to know.
March 17, 2025
Monday Breakdown: Is Lucky Brand’s St. Patrick’s Day Email...
This week, we’re breaking down Lucky Brand’s St. Patrick’s Day email—festive, fun, and packed with green. But does it drive conversions or just ride the...
February 10, 2025
Monday Breakdown: Goldbelly's Valentine's Day Greatest Hits 💌
First up: we're breaking down Goldbelly’s Valentine’s Day email to see what made it a hit, what could use a little tweaking, and how you can apply these...
December 18, 2024
Master Q5: Your Playbook for Year-End eCommerce Wins
'Tis the season for Mariah Carey and Christmas movies. And, of course, while watchingHome Alonewith the family the other night, all I could think about was...
November 20, 2024
Lead Nurturing Strategies to Keep Customers Coming Back...
The holiday rush is a great time for business, with more shoppers hitting the “buy” button than ever. But once the season winds down, the real challenge...
October 23, 2024
Insider look 👀 Jimmy & Chase's BFCM Checklist & Roadmap
The NRF released their projections for 2024 and they forecast holiday sales to increase between 2.5%-3.5% over 2023’s numbers.