The EEM Black Friday Deal Guide

If you’ve spent the last few months planning everyone else’s Black Friday campaigns, this one’s for you.

We know your inbox is overflowing with deals; so we made shopping easy. Here’s a quick-hit guide to the best early Black Friday sales from you, our very own subscribers’ brands. From beauty to travel, these are the deals actually worth your click.

Let’s jump in.

Gmail just changed the inbox. Here’s what it means for your emails.

If your open rates or unsubscribes have been acting weird lately, this might be why.

Gmail just rolled out three major updates (Manage Subscriptions, Purchases view, and a smarter Promotions tab) and they’re reshaping how subscribers see, and sort, your emails.

Omnisend’s latest breakdown covers what’s changed, why unsubscribes are up, and how to adapt without tanking deliverability.

✅ How the new Manage Subscriptions view exposes high-volume senders
✅ Why mixing promos into receipts could hurt compliance and deliverability
✅ What Gmail’s new “Most relevant” sorting means for your visibility
✅ How to protect your sender reputation before new Gmail policies kick in

The EEM Black Friday Shopping Guide

💄 Beauty & Skincare

Blume

Blume is built around thoughtful skincare for acne-prone and sensitive skin. The brand was founded by sisters and emphasizes gentle, effective formulations. 

Deal: Up to 50% off site-wide.

KraveBeauty

KraveBeauty is founded by skincare creator Liah Yoo and leans into minimalist, barrier-care first routines and sustainability. The brand speaks to people who want less hassle with their skin. 

Deal: 25% off site-wide.

Hero Cosmetics

Hero Cosmetics built its reputation on smart acne-care solutions (especially pimple patches) and has scaled into a full acne-friendly lineup at accessible prices. 

Best-sellers to watch:

Deal: Save up to 25% off bundles + 25% off first subscription.

👕 Apparel & Accessories

Cuts Clothing

Cuts is a modern apparel brand for athletes, creators, and everyday move-makers; it blends performance with everyday style.

Deal: 30-60% off site-wide.

DadGang

We know ya’ll already know this one… DadGang offers lifestyle-driven apparel and accessories with a nod to fatherhood culture and street-meets-casual aesthetics.

Deal: 30% off all apparel & accessories.

Tropicfeel

Tropicfeel is an outdoor/travel hybrid apparel brand for adventurous shoppers who want both technical gear and style.

Deal: 40% off for members (private sale).

Jordan Road Jewelry

Jordan Road was founded by mother-daughter duo Jordanna and Emma, born from the belief that quality jewelry should be accessible to everyone. The brand offers modern, timeless pieces that make perfect gifts (or the perfect treat for yourself).

Deal: 50% off sitewide.

👶 Baby & Family Gear

TushBaby

TushBaby is the genius, women-founded brand behind the viral wearable carrier for active parents. Their ergonomic designs deliver all the functionality you need; without the bulk you don’t.

Deal: 35% off sitewide.

LÍLLÉbaby

LÍLLÉbaby is known for premium baby-carrying gear (carriers, wraps, apparel) with style, comfort and safety in mind; ideal for style-conscious parents.

Deal: Up to 50% off.

Caden Lane

Caden Lane creates modern, photo-worthy baby and kids apparel designed for comfort and those “save this forever” moments. Soft fabrics, thoughtful designs, and seasonal prints make this a go-to for new parents and gift-givers.

Deal: 20% off sitewide with code EARLY20 or spend $150 and get 25% off with code EARLY25.

☕ Coffee & Morning Fuel

Javvy Coffee

Javvy is a modern DTC coffee roaster and concentrate brand, perfect for coffee lovers seeking premium convenience. They’re constantly pushing fun, innovative products, like their Instant Protein Iced Coffee Powder, that make your daily brew anything but basic.

Deal: 20% off all one-time concentrates + free tumbler on orders over $75.

Atlas Coffee Club

Atlas Coffee Club offers globally sourced coffee through a subscription that sends a new roast every month from a different corner of the earth; perfect for gifting or discovering the world’s best beans one cup at a time.

Deal: First bag free with subscription + up to 55% off gift boxes.

🏡 Home, Sleep & Kitchen

Caraway Home

Caraway Home delivers design-centric kitchen goods and cookware; good for mindful shoppers who care about aesthetics + function.

Deal: 20% off site-wide.

Cozy Earth

Cozy Earth is a luxury sleep & lifestyle brand focusing on premium bedding and loungewear; ideal for high-impact gifting or personal treat.

Deal: 25% off site-wide.

Helix Sleep

Helix Sleep combines sleep tech with traditional mattress quality; great for investing in major comfort.

Deal: 25% off site-wide with code BF25.

Amerisleep

Amerisleep is another sleep-tech/mattress brand focused on advanced comfort and recovery.

Deal: Up to $1000 off mattresses plus, 40% off bed frames with any mattress purchase.

🧳 Travel & Tech

Away

Away offers stylish, modern luggage that blends travel gear and fashion; ideal for the frequent flyer.

Deal: 20% off luggage bundles (pair luggage with any other item).

Monos

Monos is a premium travel-lifestyle brand offering sleek carry-on luggage and accessories with design focus.

Deal: 25% off sitewide with code EARLYBF.

Samsonite

Samsonite is a trusted legacy in travel gear; strong value from a well-known name.

Deal: 30% off best sellers.

Bose

Bose supplies premium tech/audio accessories; solid for gifts or personal upgrade.

Deal: $40-100 off select headphones and speakers.

🐾 Pets & Wellness

The Pet Lab Co.

The Pet Lab Co. focuses on pet wellness with premium formulations; perfect for pet-owners who treat their animals like family.

Deal: Up to 50% off supplements and bundles.

Bean Goods

Bean Goods is known for its playful “wiener wear” and bold, doxie-themed apparel for humans. Every piece is made using eco-friendly practices, and a portion of each sale supports dachshund rescues and other good causes.

Deal: Up to 30% off.

Caden Lane

Deal: 20% offplus 25% off $150+

💡Knowledge drop

82% of marketers are now using AI tools, but only 35% say they’re seeing major efficiency gains. Emplifi’s latest State of Social Media Marketing report reveals how brands are really using AI, boosting influencer budgets, and diversifying across platforms heading into 2026.

🔥 DTC Wins:

Two of the fastest-growing Asian food brands just teamed up on a firey collab: Laoban x Bachan’s Taiwanese Popcorn Chicken. The limited-edition launch combines Laoban’s crispy chicken with Bachan’s cult-favorite Japanese Barbecue Sauce; available now at select Whole Foods stores through January. It’s the first collab for Laoban and a major win for modern Asian flavors going mainstream.