Fill-in exercises that help you audit your current retention setup, map customer journeys, identify gaps, and turn high-level ideas into clear, actionable plans.
Practical tools to plan core campaigns, build high-impact automations, prioritize initiatives, and create a retention engine built around revenue, not just sends.





























Between the two of us, we’ve built brands, led agencies, and driven over $200M in revenue through email and SMS. Across thousands of campaigns, we’ve learned exactly what it takes to build a retention engine that produces real, repeatable revenue. We created this newsletter for ecommerce marketers who are hungry to sharpen their skills and stay at the top of their game.