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The eCom Email Marketer blog
Page 4 of 26. Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Posts, page 4
May 8, 2026
Amplify email and SMS marketing with AI
Breaking down how to integrate AI into your retention workflow without losing what makes your emails worth reading.
May 7, 2026
Mission-driven skincare that leads with story, not just science
Today, we break down EADEM Welcome flow and how story and mission are important
May 6, 2026
Your SMS strategy is probably missing these 8 plays
Trade one day for a year's worth of retention strategy. The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
May 4, 2026
Cymbiotika's "Your skin needs more than SPF this summer" email
Trade one day for a year's worth of retention strategy. The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
May 1, 2026
Psychological Principles That Actually Drive Retention (And...
Retention marketing isn't about send schedules, segmentation rules, or picking the right ESP.
April 30, 2026
Brightland x Hill House
Want to talk shop with Chase and Jimmy IRL? The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
April 29, 2026
Lead nurturing emails that turn browsers into buyers
Your email list isn't just full of customers. It's full of people at different stages of trust, awareness, and intent.
April 27, 2026
Bombas's "New Gifts, Fresh for Mother's Day" email
Gift guide emails usually fail because they dump 20 products into a grid and hope people figure out what to buy.
April 24, 2026
The ESP Migration Strategy That Protects Your Deliverability
Most ESP migrations go sideways for the same three reasons... and all of them are avoidable.
April 23, 2026
Gorjana Post-Purchase Flow
Brick-and-mortar and DTC usually operate like separate businesses – different teams, different systems, different customer experiences.
April 22, 2026
How to Build Customer Loyalty Without Discounting Your Brand...
You've probably noticed it: revenue dips, so you run a sale. The sale works, revenue comes back. Then it dips again a few weeks later, so you discount again.
April 20, 2026
Malbon Golf's "Hand of the Artist
The Masters isn't just a good time for a pimento cheese sandwich and an azalea – for Malbon Golf, it was prime time to launch a stunning collection rooted...