The newsletter
The eCom Email Marketer blog
Page 5 of 26. Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Posts, page 5
April 17, 2026
Retention habits that turn one-time buyers into repeat customers
If you don't know the answer off the top of your head, that's a problem. Because that number matters more than your email open rates, your click-through...
April 16, 2026
Olive & Piper Thank You Sale
Loyalty programs are built on making members feel special – early access, exclusive perks, personalized experiences.
April 15, 2026
AI Hit or Flop? 6 Ways AI Actually Wins in Email Marketing
We've been testing AI tools for email marketing over the last year – copy generators, design assistants, segmentation models, send-time optimization, all of it.
April 13, 2026
Kind Patches' Super Green launch
Is green juice really worth the blender cleanup, the chalky taste, and the fridge space? Kind Patches doesn't think so.
April 9, 2026
Native Spring Clean Sale
When you're running a sale, there are endless ways to structure the offer – flat discount, free gift with purchase, free shipping threshold, BOGO,...
April 8, 2026
How to write better AI prompts for email (Without sounding...
AI can generate email copy in seconds, but let's be honest, most of what it produces is generic, forgettable, and sounds nothing like your brand.
April 6, 2026
Muddy Bites' Easter email
By now your inboxes are probably flooded with "spring refresh" or "spring cleaning" emails trying to tie every product to seasonal renewal.
April 3, 2026
Unusual customer segments that drive serious revenue (+ How...
You're probably segmenting your email list by openers vs. non-openers, maybe by purchase history if you're being thorough.
April 2, 2026
Blenders 14th birthday sale
Blenders turned 14 and threw a sale that matched their brand personality: loud, colorful, high-energy, and built around celebration instead of just discounts.
April 1, 2026
eCommerce trends shaping how brands grow in 2026
The eCommerce landscape has shifted more in the last 18 months than in the previous five years combined.
March 30, 2026
Pura Vida's spring stack email
Spring has sprung in the inbox and Pura Vida's "spring stack" email shows exactly how to tie seasonal transitions to product styling.
March 27, 2026
Why your upsell emails aren't working (And how to fix them)
Upsell emails should be one of your strongest revenue drivers. You're selling to people who already trust you, know your products, and have given you their...