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The eCom Email Marketer blog
Page 7 of 26. Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Posts, page 7
March 5, 2026
Laird Superfood Welcome Flow
There's no shortage of coffee brands out there - most focus on selling flavor and convenience.
March 4, 2026
AI Email Marketing: What Actually Works (and What's Just Hype)
Every email platform is rolling out AI features right now, and the pitch is always the same: "Let AI write your subject lines, personalize your content, and...
March 2, 2026
Death Wish Coffee's St. Patrick's Day email
St. Patrick's Day emails usually fall into one of two camps: generic green graphics with "20% off" slapped on top, or Irish-themed puns that make you cringe.
February 27, 2026
Why your SMS strategy isn't working (+ 8 steps to fix it)
We often see it treated like a shorter version of email – same messages, same timing, same approach.
February 26, 2026
Bums & Roses’ Drop-Driven Retention
Daily emails can either keep your brand top of mind or train people to ignore you.
February 25, 2026
Engineering the first 45 days for long-term retention
Brands send five emails in the first week. Four are discount reminders. The fifth is... another discount reminder with slightly different wording.
February 23, 2026
Beard Club’s Welcome Offer Email
They skip the warm introduction and go straight for the offer: 35% off, a free mystery item, and everything you need to fix your beard routine right now.
February 20, 2026
The data that actually powers retention (and what to ignore)
The biggest mistake we see brands make with data? Collecting everything and using nothing.
February 19, 2026
BYLT’s Upgrade Narrative
Their entire email strategy is built around one core idea: convince people that "basics" don't have to be basic. That spending more gets you something...
February 18, 2026
Six email habits that drag down performance (and what to do...
But it might be quietly underperforming because of a few bad habits that have slowly crept in over time.
February 16, 2026
Ghia's comparison email: Smart positioning disguised as education
Sometimes the smartest move is to just answer the question your customer is already asking: "Is this actually better than what I'm using now?"
February 13, 2026
A 60-minute retention diagnostic to find what’s actually...
Every brand says retention matters. Fewer actually sit down and look at what’s helping, what’s hurting, and what’s quietly getting ignored.