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The eCom Email Marketer blog
Page 8 of 26. Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Posts, page 8
February 12, 2026
Oak and Luna’s post-purchase flow
A good post-purchase flow doesn't just confirm orders and track packages. It reduces anxiety, builds trust, and quietly sets up repeat purchases – all...
February 11, 2026
Test less. Learn more. The A/B tests that actually move email...
Not because testing doesn't work – it does. But because most teams are testing the wrong things. They tweak button colors and subject line emojis while...
February 9, 2026
Manscaped’s early access Valentine’s email
Sometimes the smartest play is to show up at the right moment, make the offer crystal clear, and let the shopper do what they came to do.
February 6, 2026
What your email & SMS clicks actually mean (and why most...
Because not every click means interest. Not every click means intent. And not every click should be treated the same way.
February 5, 2026
From quiz to checkout: How Prose builds confidence before the buy
Personalization gets thrown around a lot. Most of the time, it means a first name in the subject line and a product quiz that spits out the same...
February 4, 2026
Smarter ways to grow your email list without relying on pop-ups
You're not alone. Shoppers have built up immunity to the same old "Sign up for 10% off!" banner that's been on every site since 2019.
February 2, 2026
Honeydew’s Valentine’s Day Email
Valentine’s Day is the first major retail moment of the year where brands get to test their seasonal muscle.
January 30, 2026
The 8 things high-performing email campaigns get right (and...
When email campaigns fail, it’s usually not because of design or tools. It’s because they don’t give people a clear reason to care.
January 29, 2026
Breaking down Gaia Herbs’ New Year Wellness Ritual series
Gaia Herbs kicked off the new year with a simple idea: don’t sell a resolution, sell a routine.
January 28, 2026
Designing emails that guide attention and drive action
A lot of email “design” advice is really just about making things look nice. But that isn’t what usually breaks performance.
January 26, 2026
Olive & June’s layered mani email
This is your friendly reminder that seasonal campaigns don't need to rely on discounts to work.
January 23, 2026
CTAs that actually get clicked (and why most don’t)
A lot of CTA advice focuses on button color or clever wording. That stuff matters, but it’s rarely the reason people don’t click. More often, the issue is...