The newsletter
The eCom Email Marketer blog
Page 9 of 26. Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Posts, page 9
January 22, 2026
Breaking down Rare Beauty’s Feel Seen Body Collection launch
Rare Beauty just launched their Feel Seen Body Collection with an email flow that did exactly what it needed to do: introduce a new category without...
January 21, 2026
The smart way to automate commerce marketing
Automation gets a bad rap because a lot of brands use it to sendmoreemails instead of better ones.
January 19, 2026
Sierra Madre’s community spotlight email: Social proof that sells
Most apparel emails try to sell you a product. Sierra Madre lets their customers do it for them.
January 16, 2026
The eCommerce email playbook for 2026
Email still drives a huge share of ecommerce revenue, but this year, the margin for error is thinner than ever. Customers are quicker to tune things out,...
January 15, 2026
Huha’s Rose Print Launch: A Soft Drop With Strong Retention Bones
Huha launched their Rose Collection with calm and intention. No manufactured urgency. No discount crutch. Just good pacing, strong visuals, and letting...
January 14, 2026
The line you shouldn’t cross: Smarter retention marketing in 2026
Retention marketing in 2026 isn’t about doing more. It’s about knowing where the line is and not crossing it, especially now that customers are smarter,...
January 12, 2026
Touchland’s Power Essence Email
Touchland's Power Essence launch email caught our attention. Not because it's flashy, but because it's not trying too hard.
January 9, 2026
Why Most Personalization Misses the Mark (and What Works in 2026)
Most brands are sending more “personalized” messages than ever, but relevance still feels off. Today’s article breaks down why that happens and what...
January 8, 2026
Clarity Beats Cleverness in DripDrop’s Zero Sugar Plus Launch
DripDrop went the opposite direction. One product. One promise. Repeated until it stuck.
January 7, 2026
Smart SMS Strategies to Drive Retention and ROI in 2026
SMS still works in 2026, but not for the same reasons it used to. Higher costs, lower tolerance, and smarter customers mean the brands winning with SMS are...
January 5, 2026
K18’s Damage Shield Email
Most customers don’t stop buying because they don’t like the product. They stop because they’re not sure they’re using it right.
January 2, 2026
The re-engagement framework
Referrals are one of the few growth levers that actually get cheaper as you scale... But only if your program is built and promoted the right way.