The newsletter
The eCom Email Marketer blog
Page 10 of 26. Retention teardowns, lifecycle playbooks, and the tactical email and SMS breakdowns we send operators every day.
Posts, page 10
December 31, 2025
Conversational commerce
They want connection. They want clarity. They want brands that actuallytalkto them.
December 29, 2025
Humantra’s Flavor Finder Email
Not every browse abandonment email needs a discount to do its job. Humantra takes a smarter approach by helping shoppers figure outwhatto buy instead of...
December 26, 2025
How to build an effective referral and rewards program
Merry day-after Christmas and happy Q5. We type this as we’re currently surrounded by heaps of wrapping paper, new Barbies and scooters zipping around the...
December 22, 2025
DRMTLGY’s Layering 101 Email
DRMTLGY showed us yes. Their layering guide is the kind of education that builds trust and still drives sales.
December 19, 2025
Mastering email marketing
The brands that win in 2026 aren’t the ones sending the most emails. They’re the ones sending the emails people actuallywantto open. This morning, we’re...
December 18, 2025
Inside Alice Mushrooms’ Black Friday, Cyber Monday, and...
Alice Mushrooms approached BFCM with a polished aesthetic, strong offers, and a mission-driven close to the sequence. Their visuals were consistent, their...
December 17, 2025
Mastering the 80:20 Rule in Email Marketing
If you focus on the high-impact levers instead of spreading yourself thin, your email program gets stronger, easier to manage, and more profitable.
December 15, 2025
Beekeeper’s Naturals Black Friday Email
Some emails try to do too much on Black Friday. This one keeps it simple. Beekeeper’s Naturals leads with a bold offer, clear benefits, and product proof...
December 12, 2025
Retention wins that work even when your budget doesn’t
The brands that win in 2026 aren’t the ones spending the most. They’re the ones paying attention to the small touches that make customers feel seen, valued,...
December 11, 2025
Kitsch’s holiday-ready abandoned cart flow
Kitsch didn’t just adjust their cart recovery emails for Q4. They rebuilt the entire journey to feel festive, friendly, and personal. From holiday-themed...
December 10, 2025
Unlocking hidden revenue: Mastering Q5 for last minute success
By the time Black Friday and Cyber Monday wrap, most brands are ready for a long winter’s nap. But there’s one more golden window before the year ends that...
December 8, 2025
Wild’s welcome email: Strong start with room to breathe
There’s a lot working well here, and a few small tweaks could make it even stronger. Let's break it all down.