Chase Dimond
Co-founder of eCom Email Marketer, "The Email Marketing Nerd"
Chase Dimond has run email and SMS for hundreds of ecommerce brands, driven over $200M in attributable revenue, built multiple agencies, and taught thousands through his bestselling Klaviyo course. He co-writes the eCom Email Marketer newsletter with Jimmy Kim.
Posts by Chase Dimond
July 6, 2026
Unreal's Peanut Butter Drops launch
We've seen our fair share of product launches (we're sure you have too).A lot of them try to tell you everything.The ingredients, origin story, sourcing,...
June 29, 2026
How Brami sold pasta without selling pasta
Not every email needs need a countdown timer. Or a discount. Or a giant product shot above the fold.
June 22, 2026
Klean Kanteen Rides the World Cup...
Whenever a big event rolls around, every brand suddenly wants in on the conversation.
June 15, 2026
Tag Coffee's product launch
The exact campaigns and flows behind $200M+ in email and SMS revenue.→ Access the vault
June 8, 2026
Stop explaining your product. Do...
The Retention Roadshow is happening this week & there’s still time to grab tickets! Miami, LA, and Austin »[Grab your spot - 20% off with ROADSHOW20]
June 1, 2026
Ashley & Co's Father's Day gift guide
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 18, 2026
The conversion leak hiding inside...
Chase and Jimmy are hitting the road. NYC, Miami, LA, and Austin this June.[Grab your spot - 20% off with ROADSHOW20]
May 11, 2026
Good Molecules' duo send
Lone retention marketer no more. Meet Chase, Jimmy, & 75+ operators at the Retention Roadshow this June.[Get tickets - 20% off with ROADSHOW20]
May 4, 2026
Cymbiotika's "Your skin needs more than SPF this summer" email
Trade one day for a year's worth of retention strategy. The Retention Roadshow hits 4 cities this June.[Get tickets - 20% off with ROADSHOW20]
April 27, 2026
Bombas's "New Gifts, Fresh for Mother's Day" email
Gift guide emails usually fail because they dump 20 products into a grid and hope people figure out what to buy.
April 20, 2026
Malbon Golf's "Hand of the Artist
The Masters isn't just a good time for a pimento cheese sandwich and an azalea – for Malbon Golf, it was prime time to launch a stunning collection rooted...
April 13, 2026
Kind Patches' Super Green launch
Is green juice really worth the blender cleanup, the chalky taste, and the fridge space? Kind Patches doesn't think so.
April 6, 2026
Muddy Bites' Easter email
By now your inboxes are probably flooded with "spring refresh" or "spring cleaning" emails trying to tie every product to seasonal renewal.
March 30, 2026
Pura Vida's spring stack email
Spring has sprung in the inbox and Pura Vida's "spring stack" email shows exactly how to tie seasonal transitions to product styling.
March 23, 2026
Hero Cosmetics' International Women's Day email
Over the last 6 months, we've compiled the ultimate resource collection for ecommerce email and SMS marketers… and it's now LIVE for you to download.
March 16, 2026
Milk Bar's March email
March is stacked: International Women's Day, St. Patrick's Day, Pi Day, Easter, all within a few weeks.
March 9, 2026
Plain Jane's St. Patrick's Day email
"Holiday emails" are usually just product grids with a seasonal graphic slapped on top.
March 2, 2026
Death Wish Coffee's St. Patrick's Day email
St. Patrick's Day emails usually fall into one of two camps: generic green graphics with "20% off" slapped on top, or Irish-themed puns that make you cringe.
February 23, 2026
Beard Club’s Welcome Offer Email
They skip the warm introduction and go straight for the offer: 35% off, a free mystery item, and everything you need to fix your beard routine right now.
February 16, 2026
Ghia's comparison email: Smart positioning disguised as education
Sometimes the smartest move is to just answer the question your customer is already asking: "Is this actually better than what I'm using now?"
February 9, 2026
Manscaped’s early access Valentine’s email
Sometimes the smartest play is to show up at the right moment, make the offer crystal clear, and let the shopper do what they came to do.
February 2, 2026
Honeydew’s Valentine’s Day Email
Valentine’s Day is the first major retail moment of the year where brands get to test their seasonal muscle.
January 26, 2026
Olive & June’s layered mani email
This is your friendly reminder that seasonal campaigns don't need to rely on discounts to work.
January 19, 2026
Sierra Madre’s community spotlight email: Social proof that sells
Most apparel emails try to sell you a product. Sierra Madre lets their customers do it for them.
January 12, 2026
Touchland’s Power Essence Email
Touchland's Power Essence launch email caught our attention. Not because it's flashy, but because it's not trying too hard.
January 5, 2026
K18’s Damage Shield Email
Most customers don’t stop buying because they don’t like the product. They stop because they’re not sure they’re using it right.
December 29, 2025
Humantra’s Flavor Finder Email
Not every browse abandonment email needs a discount to do its job. Humantra takes a smarter approach by helping shoppers figure outwhatto buy instead of...
December 22, 2025
DRMTLGY’s Layering 101 Email
DRMTLGY showed us yes. Their layering guide is the kind of education that builds trust and still drives sales.
December 15, 2025
Beekeeper’s Naturals Black Friday Email
Some emails try to do too much on Black Friday. This one keeps it simple. Beekeeper’s Naturals leads with a bold offer, clear benefits, and product proof...
December 8, 2025
Wild’s welcome email: Strong start with room to breathe
There’s a lot working well here, and a few small tweaks could make it even stronger. Let's break it all down.
December 1, 2025
Fly By Jing’s Farewell to Black Vinegar
Fly By Jing’s farewell email for Black Vinegar is a sharp, urgency-first send that gets straight to the point. Clear reason, clear deadline, clear value. We...
November 24, 2025
Blume’s Early Black Friday Email: Bold Design, Clear Value
Blume went loud for Black Friday, and it works. A giant 51% off headline, bold color, and a transformation photo that does all the talking. But a few mixed...
November 17, 2025
Act+Acre’s Product Email: A Masterclass in Simplicity
Their recent promotional product email proves that strong design and simple storytelling can sell a hero product better than any flashy gimmick. With a...
November 10, 2025
Cosy House’s Cyber Monday Email: Comfort Meets Clutter
Cosy House’s Cyber Monday email checks all the holiday boxes... big discounts, cozy visuals, and clear CTAs.
November 3, 2025
BEHAVE’s Product Comparison Email
Their product comparison email is equal parts bold design, clear storytelling, and unapologetic confidence. With sharp visuals and a data-backed chart, they...
October 27, 2025
Blueland’s Black Friday Email: Sustainability Meets Savings
Blueland’s “Green is the New Black” campaign proves you can run a high-performing sale without compromising your values. With clean design, real customer...
October 20, 2025
Verb’s Product Drop Email: Churro Latte’s Big Return
Verb’s email announcing the return of its cult-favoriteChurro Latteflavor proves it. With FOMO-fueled copy, social proof front and center, and a CTA right...
October 13, 2025
HIRO’s Seasonal Email: A Routine Reset with Benefits
HIRO’s routine reset email uses back-to-school energy as a cue to reset routines, pairing a clean design with clear product benefits and a 20% off...
October 6, 2025
Poo~Pourri’s Fall Email: Pumpkin Spice (Bathroom’s Version)
Poo~Pourri’s fall email is loud, cheeky, and unapologetically on brand. From loyalty points at the top to a seasonal scent showdown in the body, it’s packed...
September 29, 2025
Cart Left in the Lab? Experiment’s Email Brings It Back to Life
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 22, 2025
Sundays for Dogs’ Promo Email: One Pup Pic to Rule Them All
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 15, 2025
Wool & Oak’s Product Email: Ready for Takeoff (and Clicks)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 8, 2025
Saie’s Welcome Email: The Art of Saying Hello (and Getting Sales)
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
September 1, 2025
Stuffed’s Product Discovery Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 25, 2025
Echo Water’s Product Launch Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 18, 2025
Evereden’s Promotional Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 11, 2025
Revival’s Abandoned Cart Email: A Gentle Nudge in Neutral Tones
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
August 4, 2025
Dusen Dusen’s Post-Purchase Email
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
July 28, 2025
SAYSO’s Product Discovery Email: Steeped in Style, Needs a Push
Plus, free segmentation webinar, latest industry intel, and 7 new retention marketing jobs.
July 21, 2025
Hormbles Chormbles’ Browse Abandonment Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
July 14, 2025
Pearly’s Matcha Sale Email: A Latte Good Things Inside
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
July 7, 2025
Forever Beaumore’s Sun Gummy Launch Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 30, 2025
ASYSTEM’s Welcome Email: Big Relief Energy, Hides the Science
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 23, 2025
Suds’ Interactive Discovery Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 16, 2025
Vacation’s Orange Gelée Launch Email
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 9, 2025
Manukora’s Father’s Day Email: Clean, Classy and Almost There
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
June 2, 2025
Heyday’s "Sick Day" Product Recommendation
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 26, 2025
Wuffes’ Educational Email: Creating a Big Bark in The Inbox
Plus: Reactivation emails that work, YouTube’s AI ad update, and TikTok’s newest AI tool
May 19, 2025
American Dream Nut Butter’s Product Launch Email
This week, we’re breaking down a bold, brand-forward email from American Dream Nut Butter.
May 12, 2025
Cozy Earth’s Spring Newsletter Email
Cozy Earth’s spring campaign isbeautiful—but does this "pretty email" pull its weight for conversions?
May 5, 2025
Hero Cosmetics’ Product Launch Email
This week, we're breaking down Hero Cosmetics' launch email for their retinol patch—what they nailed, where they left conversions on the table, and what you...
April 28, 2025
Trade Coffee’s Mother’s Day Email: A Cozy Vibe with Room to Grow
Mother’s Day campaigns are everywhere—but not all of them strike the right tone. Some push too hard, others miss the moment entirely. Trade Coffee brewed up...
April 21, 2025
Finn’s Earth Day Email: Good Vibes That Could Sell Harder
Plus, this week’s latest hiring opportunities and tech updates you need to know.
April 14, 2025
EBOOST’s Promotional Email: Punchy, Polished, and Almost There
Plus, this week’s latest hiring opportunities and tech updates you need to know.
April 7, 2025
GIGANTIC!’s Browse Abandonment Email
Plus, the latest tech updates from IG, TikTok, YouTube and Apple.
- eCom Email Marketer
March 31, 2025
GOODLES’ Discount Email – Fun, Bold, But Could It Be Better?
Plus, the latest industry intel and hiring opps for retention marketers
March 24, 2025
Monday Breakdown: Is ARMRA's melatonin-focused email...
It’s got science, it’s got myth-busting, and it definitely looks dreamy. But does this infographic get readers excited enough to buy?
March 17, 2025
Monday Breakdown: Is Lucky Brand’s St. Patrick’s Day Email...
This week, we’re breaking down Lucky Brand’s St. Patrick’s Day email—festive, fun, and packed with green. But does it drive conversions or just ride the...
March 10, 2025
Monday Teardown: Art of Tea’s CommuniTea Welcome Email
Art of Tea’s email does a beautiful job blending storytelling, product education, and a warm discount offer—but does it do enough to convert? Let’s dig in.
March 3, 2025
Monday Teardown: Olly’s Sleep Supplement Education Email
This week, we’re tearing into Olly’s educational email—with bold copy and clean branding the only thing that will make you fall asleep is their sleep...
February 24, 2025
Monday Teardown: What Surreal’s Abandoned Cart Email Gets...
Abandoned carts—every eCommerce brand’s worst frenemy... but with the right email, you can turn that “meh, maybe later” into “shut up and take my money!”
February 17, 2025
Monday Teardown: Beekeeper’s Naturals & What Makes a Great...
Great marketing isn’t just about showcasing products—it’s about delivering the right message, in the right way, at the right time. The best brands don’t...
February 10, 2025
Monday Breakdown: Goldbelly's Valentine's Day Greatest Hits 💌
First up: we're breaking down Goldbelly’s Valentine’s Day email to see what made it a hit, what could use a little tweaking, and how you can apply these...
February 7, 2025
Clever SMS Marketing Strategies to Drive Retention and ROI
A few smart tweaks can make your SMS strategy way more efficient (and profitable)
February 3, 2025
Monday Breakdown: Bubble’s Product Launch + Our New...
First up: we’re tearing down Bubble’s latest product launch email to see what’s working, what’s not, and how you can apply these takeaways to your own...
January 31, 2025
Mastering Data: The Power of First, Zero, and Third-Party...
You ever feel like data is this big, complicated beast lurking in the background of your marketing efforts?
January 24, 2025
Best Practices to Implement Attribution for Email and SMS in...
Ever wonder if that sales bump came from your latest TikTok, a killer email, or maybe an SMS reminder? That’s where attribution comes in—it’s like a...
January 17, 2025
Ways to Improve Your eCommerce Emails in 2025
Customers expect more—personalization, relevance, and offers that actually feel tailored. Spray-and-pray blasts? Ghosted. This year, it’s all about smarter...
January 10, 2025
Unlock Revenue Opportunities with Upsell Emails
The holidays may be over, but the opportunities are just beginning. A new year brings fresh momentum—a chance to reflect on last year’s wins, adjust your...