Posts by Jimmy Kim
November 26, 2025
The EEM Holiday Gift Guide
You’ve written the emails, built the automations, and optimized the offers. Now it’s time to close the laptop and do a little shoppingfor yourself.
November 19, 2025
The 6 Most Effective Automations to Drive Engagement & Revenue
We've got another packed line-up for you this morning, so here's what we're diving into:
November 14, 2025
Holiday Email Strategies Worth Stealing in 2025
The holiday inbox isn’t slowing down anytime soon. And while most brands are turning up the volume, the smartest operators are focusing on precision.
November 12, 2025
Lead Nurturing Strategies to Keep Customers Coming Back After...
The post-holiday window is your best shot at turning one-time gifters into repeat buyers.
November 5, 2025
UGC in Action: 5 Ways to Enhance Your Email & SMS Campaigns
UGC isn’t just social proof... it’s your most powerful retention tool. The trick is knowing how to collect it consistently and weave it into the right...
October 31, 2025
Words That Sell: Five eCommerce Copywriting Styles That Drive...
The good news? The right words can bring your emails (and your sales) back to life.
October 30, 2025
Magic Spoon’s Fall Flavor Launch
Magic Spoon didn’t just bring back fall flavors. They built a full campaign around them.
October 29, 2025
Beyond the Inbox: 5 Alternative Retention Channels That...
They’re checking their phones, calendars, and mailboxes... moving through moments you could be part of (if you’re paying attention).
October 24, 2025
How to 2X Your Customer Repurchase Rate (Proven Tips)
Getting someone to buy once is easy... getting them to come back is the real skill.
October 23, 2025
Experiment’s Black Friday Campaign
Their 2024 Black Friday campaign turned 12 emails into a full-funnel strategy built on timing, storytelling, and community. Every send had a role: tease,...
October 22, 2025
Subject Line Tips to Make Your Emails Impossible to Ignore
You can design the perfect email, write killer copy, and offer the best deal of the season...
October 17, 2025
Email Design Trends You Need to Know in 2025
Good email design isn’t about pretty layouts. It’s about making your message impossible to ignore.
October 16, 2025
Olive & Piper Post-Purchase Flow: Jewelry With a Personal Touch
Some brands think the job is done after checkout. Olive & Piper shows that’s when the real work starts.
October 15, 2025
List Growth Hacks Before the BFCM Holiday Rush
That’s why your smartest Black Friday move isn’t waiting until the weekend, it’s growing your listbeforeit hits.
October 10, 2025
Black Friday Done Right: 10 BFCM Strategies to Drive Revenue
Endless countdown timers. Sitewide discounts. Subject lines that all sound the same.
October 9, 2025
Seed's Post-Purchase Flow
Seed doesn’t just sell probiotics. They build a whole ecosystem around science, sustainability, and education.
October 8, 2025
iOS 26 and the Future of SMS Marketing
The good news? SMS is still one of the highest-ROI channels for ecommerce... if you know how to adapt.
October 3, 2025
Cyber Monday Strategies to Win More Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
October 2, 2025
Blume’s Welcome Flow: A Breakdown of Acne Solutions, Social...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
October 1, 2025
Your BFCM Checklist: 15 Quick Wins to Save Your Black Friday...
One minute it’s late summer… the next, you’re staring down Cyber Weekend wondering how to pull it all off.
September 26, 2025
Spooktacular Halloween Emails to Learn From
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 25, 2025
Sugar Paper’s Welcome Flow: Turning Stationery Into Storytelling
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 24, 2025
BFCM Emails That Got the Click (and the Sale)
That’s why we pulled together 12 BFCM emails worth studying. Some leaned on urgency. Some doubled down on brand personality. Others kept it clean, clear,...
September 19, 2025
BFCM Tips to Crush Those Black Friday Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 18, 2025
Monos’ Black Friday Push
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 17, 2025
Your Fall Email Marketing Playbook (Ideas, Examples & Tips)
From back-to-school to Black Friday, shoppers are in planning mode, which means your emails need to match the moment. Cozy visuals, seasonal subject lines,...
September 12, 2025
Building a Tribe: How to Turn Subscribers into a Loyal Brand...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 11, 2025
Rothy’s REVelvet Launch
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 10, 2025
Print to Profit: 6 Direct Mail Tactics to Boost Sales and...
Your customers are drowning in digital noise, which means your best campaigns can get buried before they even have a chance.
September 5, 2025
Scaling Your Email & SMS Team
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
September 4, 2025
Elemis’ Abandoned Cart SMS Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
September 3, 2025
⏰ When to Hit Send: Your Guide to Perfect Email & SMS Timing
You spend hours crafting the perfect subject line. You A/B test your copy. You optimize every image and button.
August 29, 2025
Beyond the Basics: 5 Advanced Segments to Personalize Like a Pro
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
August 28, 2025
Curlsmith’s Welcome Flow
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 27, 2025
High-Ticket, High Stakes
Selling a $30 product online? Pretty straightforward. Show the benefits, add some urgency, hit send.
August 22, 2025
The Beginner’s Guide to Basic Segmentation (With 5 Easy Ones)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
August 21, 2025
Bad Birdie’s “Breakfast Balls” Newsletter
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 20, 2025
The Click That Got Away
Not everyone who visits your site adds items to their cart. Most people just browse, get distracted, and leave.
August 15, 2025
Customer Lifetime Value (CLV)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
August 14, 2025
The Farmer’s Dog’s Personalization Play
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 13, 2025
Six Personalization Myths Debunked
Every marketing conference, every blog post, every vendor pitch mentions personalization. It's the magic bullet that's supposed to fix everything.
August 8, 2025
The Perfect Duo: How to Combine Email and SMS for More Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
August 7, 2025
Good American’s Feedback Frenzy
Plus, an AI prompt you’ll want to steal and tips to scale smarter
August 6, 2025
Back-to-School Emails That Deserve an A+
Back-to-school season hits different than other retail moments. People aren't just shopping – they're resetting. New routines, fresh habits, that "this year...
August 1, 2025
Email Copywriting 101
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 31, 2025
Brez Summer Email Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 30, 2025
Email & SMS Marketing Trends to Know in 2025
Every January, marketing blogs publish their "trends to watch" lists. By summer, most marketers haven't implemented a single one.
July 25, 2025
Sneak Peek Emails That Build Buzz (And What You Can Learn...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 24, 2025
Little Sleepies Product Drop Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 23, 2025
Better Together: 8 Easy Ways to Integrate Your Social and...
Here's the truth – your customers don't live in just one place. They're scrolling Instagram during their morning coffee, checking emails at lunch, and...
- eCom Email Marketer
July 18, 2025
Product Launch Emails That Actually Work (+ Tips)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 17, 2025
CALPAK’s VIT Series: A Masterclass in Loyalty Marketing for...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 16, 2025
Text Smarter: 9 SMS Segments to Boost Purchases
Mass texting your entire SMS list is like shouting into a crowded room and hoping the right person hears you.
July 11, 2025
Hooked From the Start
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 10, 2025
NOBULL’s Retention Series
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 9, 2025
Prime Day Tactics to Drive More Sales (Without Amazon)
Stop wondering if AI will replace you... Learn how to make it work for you instead at thisfree webinarwith eCom pros who've already 10X'd their productivity.
July 4, 2025
From Cold to Clicks: Strategies to Reactivate Your Email List
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
July 3, 2025
Liquid I.V.'s Abandoned Cart Flow
Plus, an AI prompt you’ll want to steal and tips to scale smarter
July 2, 2025
Summer Email Campaigns That Turned the Slow Season Into a Win
Sales slow down. Inboxes get quiet. And a lot of brands take their foot off the gas.
- eCom Email Marketer
June 27, 2025
Let’s Talk SMS: 6 Revenue-Driving Use Cases for eCommerce Brands
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 26, 2025
From Swatch to Sofa: A Deep Dive Into Interior Define’s...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 25, 2025
Celebrating 100 Editions
If you’ve been here since the beginning last October, thank you for showing up every week. If you’re new, welcome aboard. Either way, our goal’s always been...
June 20, 2025
🇺🇸 Stars, Stripes, and Sales
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 19, 2025
Glow Goals: How KraveBeauty Used Email & SMS to Power Their...
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 18, 2025
From Inbox to Action: How to Write Email Content That Converts
In this morning's guide, we break down 5 types of ecommerce email content (with real-world brand examples), a simple 5-step strategy for planning what and...
June 13, 2025
How to Measure and Improve Your Email Engagement Rate (+...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 12, 2025
Nespresso's Post-Purchase Experience
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 11, 2025
Ready, Set, Text: 9 Steps to a Winning SMS Campaign
Email might be your revenue workhorse—but SMS? That’s your speed dial to instant action.
June 6, 2025
Awesome Father’s Day Email Examples to Learn From
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
June 5, 2025
Tarte’s Custom Kit Sale
Plus, an AI prompt you’ll want to steal and tips to scale smarter
June 4, 2025
The Email Marketing Audit Guide Every Brand Needs in 2025
If your campaigns are feeling stale—or worse, underperforming—it’s time for a proper checkup.
May 30, 2025
First Click to Repeat Purchase: Your Email Customer Journey Guide
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
May 29, 2025
Breaking Down the Lab
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 28, 2025
Picture-Perfect Emails: Your Guide to Using Images the Right Way
If your pics are blurry, bloated, or badly sized, they’re doing more harm than good.
May 23, 2025
Spam Bots Are Wrecking Your List (Here’s How to Stop Them)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
May 22, 2025
Wellness in Every Message: Gaia Herbs’ Email & SMS Strategy
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 16, 2025
Coupon Email Examples That Actually Make People Click (+ Tips)
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
May 15, 2025
Inside Lively Root’s Customer Journey
Plus, an AI prompt you’ll want to steal and tips to scale smarter
- eCom Email Marketer
May 14, 2025
Conversational SMS: How to Sell More by Actually Talking to...
But SMS is different – it’spersonal. It’s where people plan lunch, share memes, and text their friends about weekend plans.
May 9, 2025
Product Recommendation Email Examples + Tips to Convert More...
Plus, 5 tips to increase conversions, AOV boosters, and a DTC brand win.
May 8, 2025
Graza’s 20.74% Sale Journey
Plus, an AI prompt you’ll want to steal and tips to scale smarter
May 7, 2025
Lead Nurturing Emails + Tips to Boost Sales
This week, we’re breaking down 10 lead nurturing emails that turn “not now” into “I’m in” — complete with examples from brands like TUSHY, Ooni, and Nike....
May 2, 2025
Timing Matters: When (& How Often) to Email Your List
Plus, an SMS playbook you can swipe and how to stay in control with Apple's AI
May 1, 2025
From Cart to Conversion
Plus, an AI prompt you’ll want to steal and tips to scale smarter
April 30, 2025
Navigating iOS and Privacy Changes
Apple’s privacy updates have thrown a wrench in the usual playbook—messing with your tracking, inflating your open rates, and stripping key data from your...
April 25, 2025
How to Use First-Party Data to Create Better Email & SMS...
No creepy tracking. Just better data, smarter campaigns, and cherry cola news.
April 24, 2025
From Yes to The Dress: A Deep Dive Into Birdy Grey’s Email Flow
Plus, an AI prompt that puts the personal in personalize and your chance to take advantage of our spring time community offer.
April 23, 2025
List Hygiene In Email & SMS: What eCommerce Brands Need to Know
You can have the most beautifully designed email. The most perfectly timed SMS. But if your list is full of ghosts, you’re just lighting money on fire.
April 18, 2025
Send Smarter: 9 A/B Tests That Actually Improve Your Emails
Plus, a new protein bar will fill you up and keep you buzzing all morning.
April 17, 2025
A Breakdown of Owala’s Birthday Bash Email Flow
Plus, an AI prompt that will fast track your A/B subject line testing.
April 16, 2025
Ways to Use AI in Email & SMS Marketing
Plus, this week's latest stories from Shopify, the TikTok ban and more.
April 11, 2025
Proven Ways to Grow Your Email List (+ Examples)
Plus, discover new ways to optimize your email strategy with Omnisend’s latest updates and expert insights.
April 10, 2025
A Breakdown of Buffy’s New Customer Journey Flow
A great new customer journey isn't just about checking off boxes—it’s about creating a seamless experience that makes your customers feel valued,...
April 9, 2025
SMS Marketing for VIPs
Plus, Amazon’s AI personal shopper and Kevin O’Leary’s Shark Tank-worthy advice on ad spend
April 4, 2025
Use these 10 tactics to reduce your email bounce rate
Plus, a copywriting cheat sheet you'll want to steal
April 3, 2025
Battlbox’s Non-Member Post-Purchase Flow
Plus, free access to The Agency Drill Book webinar and an AI prompt that will instantly help voice match your copywriting
April 2, 2025
Why Customer Reviews Matter (and How to Get More of Them)
Plus, the rise of TikTok shop, Shopify's newest acquisition and how Klarna dethroned Affirm.
March 28, 2025
The Secret to Higher AOV
Your playbook for increasing sales without increasing budget
March 27, 2025
DadGang’s Post-Purchase Email Flow: The Wins, The Woes
Is their post-purchase flow enough to nurture customers to the next level? We're breaking it all down.
March 26, 2025
AI Won’t Fix Your Emails—But Better Prompts Will
Our 7 tips for optimizing your email copywriting with AI
March 21, 2025
Components of Winning Email Marketing Campaigns
Why do some emails get opened instantly while others never see the light of day?
March 20, 2025
Caraway’s Abandoned Cart Email Game
Caraway's email and SMS game starts strong but is it enough to close the deal? Let's find out.
March 19, 2025
Email Design Tips for Click-Worthy Campaigns
Plus, this week's trending stories and the rising sales tax platform that'll save your sanity.
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March 14, 2025
How to Win Back Customers with Email Retargeting
Plus, Jimmy's tips for turning chaotic sales into a cohesive promotion strategy
March 13, 2025
BrüMate's Opt-In & Upsell Flow
From casual browsers to impulse buyers—BrüMate’s opt-in flow is a masterclass. Plus, don’t miss Retention Reimagined 2025 happening now!
March 12, 2025
Trends shaping digital marketing for eCom in 2025
(spoiler: you don't need a massive marketing budget to keep up)
March 7, 2025
These 6 email marketing pitfalls could be killing your...
Or worse—your email lands straight in spam? You’re not alone. Even experienced marketers fall into common traps that tank engagement, hurt deliverability,...
March 6, 2025
Kizik’s Post-Purchase Email Flow
This week, we're diving into Kizik’s post-purchase email flow. They’ve nailed brand consistency and customer engagement, but there are a few missed...
March 5, 2025
How Omnichannel eCommerce Drives Customer Loyalty and...
Stop for a second and think about how we shop these days.
February 28, 2025
Here's 5 powerful email sequences to boost eCommerce sales
Unlike one-off messages, sequences are strategic conversations that guide customers through their journey, turning first-time visitors into loyal buyers.
February 26, 2025
This is why ethics matter in retention marketing + best practices
Plus, Temu vs. Amazon: the battle for your wallet and trust
February 21, 2025
How to Personalize at Scale Without Losing the Human Touch
Email inboxes are overflowing, attention spans are shrinking, and standing out in the digital noise feels tougher than ever. So, what's the secret to...
February 19, 2025
Mastering Customer Retention
In eCommerce, the first sale isn’t the finish line—it’s just the starting point. Winning brands know that true success comes from turning first-time buyers...
- eCom Email Marketer
February 13, 2025
The Science of a Perfect CTA
You spend all this time crafting the perfect email or SMS—great copy, a killer offer—only for it to fall flat. What’s going wrong?
February 12, 2025
Tips for Automating Your eCommerce Marketing
Automate the right way and watch your eCommerce store run like a well-oiled machine. 🚀
February 5, 2025
Re-Engagement Email Strategies to Win Back Customers (+...
Re-engagement campaigns are your second chance to remind customers why they loved you in the first place. Whether it’s a well-timed discount, a playful “We...
January 29, 2025
The Smart Marketers Guide to SMS Marketing
This week, we’re diving into the magic of pairing SMS with email to create unstoppable retention campaigns. From 98% open rates (yep, you read that right)...
January 22, 2025
Email Metrics Every eCommerce Retention Marketer Needs to Master
From subject lines that actually get clicks to making sure your emails look fabulous on mobile (because thumbs don’t lie), we’ve got the tips to level up...
January 15, 2025
Lead Gen Tactics for 2025
We’ve spent the past few months digging into fresh retention strategies and hacks. And while retention is a (if not THE) key player in 2025 and beyond, we...
January 8, 2025
How to Use Contextual Data to Improve Your Email and SMS...
Contextual data is like the secret sauce that helps you understand exactly what your audience is interested in. It's all about knowing what they click,...
January 2, 2025
Our Favorite 10 eCommerce Emails to Drive Revenue
These are the types of emails successful brands rely on to engage customers and keep them coming back. From welcome emails to re-engagement campaigns, these...
December 26, 2024
Chase and Jimmy’s 10 Retention Marketing Predictions for 2025
As we eased into the big holiday week, Chase and I reflected on this past year and our wheels started turning.
December 18, 2024
Master Q5: Your Playbook for Year-End eCommerce Wins
'Tis the season for Mariah Carey and Christmas movies. And, of course, while watchingHome Alonewith the family the other night, all I could think about was...
December 11, 2024
Why Gmail Is Clipping Your Emails (& Our Fix to Avoid It)
So, when life gives you lemons… you make a newsletter out of it!
December 4, 2024
Stop Losing Sales: Smart Strategies to Tackle Cart Abandonment
First off, congratulations! You’ve made it through another BFCM season.😮💨We hope it was the best yet. And if you have some good news to share, hit reply!...
November 27, 2024
KPIs Every Marketer Needs to Drive Success in 2025
We wanted to kick off today’s edition with a little thanks—to you! Thank you for being a part of this journey with us. Whether you’ve been here since the...
November 20, 2024
Lead Nurturing Strategies to Keep Customers Coming Back...
The holiday rush is a great time for business, with more shoppers hitting the “buy” button than ever. But once the season winds down, the real challenge...
November 13, 2024
Mastering Email Deliverability: Tips for Success in 2025 + Beyond
You might think that the fate of your email lies in the hands of your ESP (and many do). BUT, you actually have more control over your deliverability than...
November 6, 2024
Beyond the Basics: Leveraging Segmentation for Boosted...
That’s what we’re digging into today. We want to take your understanding of segmentation from basic to intermediate. And here’s the good news: By simply...
October 30, 2024
Here’s our 6 most effective automations to drive engagement &...
Double, double, toil and trouble; ROI burn and retention bubble…
October 23, 2024
Insider look 👀 Jimmy & Chase's BFCM Checklist & Roadmap
The NRF released their projections for 2024 and they forecast holiday sales to increase between 2.5%-3.5% over 2023’s numbers.
October 16, 2024
eCom Email Marketer #1
You’ve seen us both nerding out on social, sharing the latest news, tips and tricks, along with strategy and breakdowns of email marketing. As we launched...
October 8, 2024
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